Tuesday, December 24, 2019

Naipaul Does Not Deserve his Nobel Prize Essay - 899 Words

What makes an individual worthy of a Nobel Prize in a category as broad as literature? Is it an immense knowledge of writing procedures that other authors have not begun to attempt to use? Or is an appropriate representation of the authors subject that is solely objective, and lacks all personal opinions? If that was the case, several Prizes should be taken away from some authors and handed to other more deserving writers. V. S. Naipaul, who received a Nobel Prize in Literature for Miguel Street, falls into the former category. Naipaul may have filled the technical requirements for a Nobel Prize for his mastery of several difficult techniques, yet his writing neglects to explain the merits of Trinidad while highlighting the negatives†¦show more content†¦What did Nobel actually mean by ideal? In fact, the history of the Literature Prize appears as a series of attempts to interpret an imprecisely worded will. A comparison with Porgy and Bess has been suggested. (C. Pierre) The parallel has at least the merit of reminding us that the whole world is one. In that hospitable mood we might also remember Mark Twains tales of life on the Mississippi. But Miguel Street, in Trinidad, is not really very much like Catfish Row, nor are reminders of nineteenth-century Missouri prevalent. What is true and, if you will, significant about Mr. Naipauls book is that it presents a world of its own excellently. Vivid characters with tenuous means of support populate the place. They sing the latest Calypso songs and interest themselves in cricket matches and collect junk and talk about migrating across the narrow sea to Venezuela. If their attitude toward morals is informal it is shown openly, not covertly. Their standards of courage are high. They speculate endlessly on the tremendous trifles and mysteries that have troubled mans thinking throughout his tenure on our strange planet. A room with a view of a m ango tree may contain a boisterously quarrelsome family or a recluse devoted to carpentry or scholarship. The popular beverage is rum, though the gay blades who enjoy it most turn to the ostentatious patronage of a milk bar during an interval when joy through strength becomes fashionable. It had so manyShow MoreRelatedIndian English Novel17483 Words   |  70 Pagesrather contemporary touch with the coming of Mulk Raj Anand, Raja Rao and R.K.Narayan. The social disparity of India which was aptly described by Mulk Raj Anand in his Coolie, the imaginary village life with its entire unedited realities in R.K. Narayan`s Malgudi Days and last but not the least the aura of Gandhism depicted by Raja Rao in his remarkable novel Kanthapura portrayed a whole new India. The need of the `foreigners` depicting India amidst their write ups was not needed as Indians wanted

Monday, December 16, 2019

The Boy at the Window Free Essays

The Boy at the Window is a poignant poem written by Richard Wilber. According to a statement made by Wilber, it was inspired by his five year old son being concerned about the possible danger his newly completed snowman was in due to a pending storm. Poetry is often recognized for its ability to evoke strong feelings in the reader and the beautifully innocent nature of Boy at the Window exemplifies this magnificently with skillful use of personification and beautiful use of metaphors. We will write a custom essay sample on The Boy at the Window or any similar topic only for you Order Now The story starts with painting a bleak and very serious over tone, seemingly from the overly dramatic perspective of a young boy as told by an omniscient outside perspective. The dire aspect of the snowman’s situation being a wholly terrifying experience to him, as seen in lines three and four of the first stanza, â€Å"The small boy weeps to hear the wind prepare/ A night of gnashings and enormous moan. † It is apparent that, to this boy, this is a huge menacing storm blowing in and threatening his snowman. It is further defined in the use of personification to describe the prediction of the storms violence, gnashing and moaning, both human qualities with tendencies of use in both pain and anger. Gnashing specifically paints an intense image of something being grinded between two forces until destroyed is extremely impacting. The line following in the poem is a description of the snowman’s facial aspects as seen by this young man, showing a desperation and betrayal as compared to the biblical story of a God- forsaken Adam looking into Eden for the last time. It adds a touching depth to the fear that this young man is in grips of and it is representative of the emotional transfer to the snowman in a young boys mind. The second stanza is written from the snowman’s perspective, which as a statement in its self shows personification. I find that the fact that the snowman experiences feelings in a very heartfelt way, showing a warmth of humanity and empathy. These traits come into a clear light in the 13 and 14th lines of the poem: He melts enough to drop from one soft eye/a trickle of the purest rain, a tear. This shows the depth of humanity portrayed in the snow man and the tasteful use of it within the story. The writing in the poem is elegant and beautiful, using a rhyme scheme and the occasional assonance to keep the flow while not maintaining a strict adherence to a set pattern, throughout the poem there are moments of striking imagery and powerful emotionally gripping perspectives which adds to the innocence of the child’s perspective and the humanity shown in the snowman; it is, in short, great writing. Great poetry is able to evoke strong feelings in the reader, making them think beyond the words on a page and take the images painted with the writers craft into their imagination and heart. The book says, â€Å"it is more accurate to say that poetry is an evocative response to ordinary life experience (Clungston, 2010)†. I think watching empathy grow in a child’s eyes and the personification of a snowman combine to paints a beautiful picture of the innocence of youth and the amazing experiences of watching someone slowly mature and grow before your very eyes. Reference Clugston, R. W. (2010). Journey into literature. San Diego, California: Bridgepoint Education,Inc retrieved XX/XX/XXfrom https://content. ashford. edu/books/AUENG125. 10. 2/sections/sec9. 2 Wilbur, Richard (1952), Boy at the Window, Things of this World, Houghton Mifflin Harcourt Publishing Company How to cite The Boy at the Window, Papers

Sunday, December 8, 2019

Leni Riefenstahl free essay sample

Fatefully, it was this injury that introduced her to mountain films as she came across an advertising poster for Berg des Schicksals (Mountain of Destiny) a mountain film directed by Dr Arnold Fanck on her way to the doctor. Riefenstahl was very intrigued by the film and was so impressed that she returned each night for a week to see Fanck’s Mountain of Destiny. She was â€Å"spell bound† by the â€Å"vivid, lifelike images of majestic mountains† and as she watched, her own â€Å"mountain film destiny† was revealed. The themes of the struggle to survive and natural beauty featured in such mountain films would later appear as a major influence in Riefenstahl’s own work as a director both from the technical and artistic point of view. Only 18 months after the day she became aware of mountain films and her new career, Riefenstahl appeared in her first film directed by Dr Arnold Fanck. Fanck was to become more than her lover and director, he was to become her mentor and one of the main influences on her directorial career which was to be the pinnacle of her success. Working on Fanck’s films as an actress allowed her to learn various aspects of filmmaking such as the roles of the director, cinematographer and technician. Furthermore, Fanck enjoyed experimenting with certain methods using the camera and editing techniques in new and innovative ways. From Riefenstahl’s film career we know that she too was fond of experimenting and may have been inspired by Fanck. As he encouraged her when mentoring â€Å"to avoid the accepted, routine ways of seeing and to find new points of view†. She later experimented with filters, telephoto lenses, tracking as well as underwater filming and slow motion in her coming films highlighting the influence of Fanck who encouraged her experimentation. When editing his films such as Der beilige Berg, Fanck allowed Riefenstahl to assist in the very important process of montage, a technique Fanck used avidly in his films and something Riefenstahl would later also use frequently. As she studied the technique through its inventor Sergei Eisenstein who used montage, lighting and editing in his film, Battleship Potemkin (1925) making him also an important influence. Riefenstahl describes how involved she was in learning about filmmaking with Fanck, stating, â€Å"Day and night, at every free moment, I’m in the printing lab learning to develop and copy. I’m learning editing and how to assemble the many, many short scenes. † If there was any doubt about Fanck’s influence on Riefenstahl as she rose to prominence one does not need to look any further than the first of Fanck’s films Riefenstahl saw, as much of the imagery in Mountain of Destiny is reflected in all of the films throughout Riefenstahl’s career as a director. The wealth of knowledge gained from Fanck was then translated into Riefenstahl’s first film as director, producer, star and writer, Das Blaue Licht (The Blue Light). Her first directorial debut was to be a decisive influence on her career path. While she had, according to Rainer Rother, â€Å"become an interesting phenomenon under [Fanck’s] direction† she was nothing more â€Å"compared with the true stars of silent film†. This all changed when she became the director of The Blue Light in 1932. The film at its completion met international adulation and while reviews were mixed none could fault Riefenstahl on technical mastery. One such review commented that the â€Å"film effects [were] approaching fine paintings† as her work reflected German expressionistic art in her use of shadows reminiscent of other films during her period such as Dr Caligari. As the film opened in Germany and around the world it became obvious that Riefenstahl had achieved overall success, beyond all expectations. In America, specifically New York it was called â€Å"flawless† and â€Å"a highly fascinating fantasy†. The Blue Light was even awarded a silver medal at the first Venice Biennale that year. Riefenstahl still saw herself primarily as an actress, but after her new found success, expected to continue filmmaking as a career. If The Blue Light had not influenced her career path she would not have reached her prominence with her films such as Triumph of the Will and Olympia to come. Riefenstahl did not only gain wider international fame, she also gained the admiration and support of Adolf Hitler. According to Audrey Salkeld, â€Å"Hitler was already an admirer of hers, having been won over by her first dance of fluttering veils in her first movie. From then on, he had followed her career with interest, The Blue Light in particular catching his imagination. † Indeed the success of The Blue Light was one of the determining influences on Riefenstahl’s rise to prominence as she states, â€Å"This film was pivotal in my life, not so much because it was my first successful effort as a producer and director, but because Hitler was so fascinated by this film that he insisted I make a documentary about the Party rally in Nuremberg. The result was Triumph of the Will. † To further reiterate the importance and influence of The Blue Light on Riefenstahl an image of her as Junta took pride of place on her bedroom wall until she died in 2003. Being an avid admirer of Riefenstahl, when Hitler received a letter from her asking to meet, he accepted without hesitation. During this meeting Hitler allegedly stated â€Å"you must make my films†. This later materialised into Riefenstahl directing Victory of the Faith (1934) and then Triumph of the Will (1935), which won many awards and critical acclaim all over the world, later being called â€Å"a masterpiece of romanticized propaganda†. From Triumph of the Will’s success Riefenstahl went on to film Olympia which was another all round success. It is important to note that Hitler’s rise to prominence parallels Riefenstahl as he did influence her acceptance of filming Triumph of the Will as she initially refused, Triumph of the will ultimately becoming her most prominent film. Despite criticisms after the war, Riefenstahl is still classified â€Å"as the greatest female filmmaker of the 20th century† in accordance with the success of her films primarily Triumph of the Will. Riefenstahl’s cinematic talents may not have been realised if The Blue Light had not initially been a success leading onto the pinnacle of her prominence, Triumph of the Will and Olympia. ) â€Å"The significance of a personality depends on the impact he/she had on the period in which he/she lived How accurate is this statement in relation to the personality you have studied? Leni Riefenstahl is primarily significant due to directing the most â€Å"imposing propaganda films in support of the National Socialist (Nazi) Party†. D uring the period when she was most successful as a director, Riefenstahl would argue she had little impact on the mindset of her fellow German’s, stating that already 90% were in favour of Hitler before the release of her films deemed propaganda. It is only after World War II that people saw her role as significant in perpetuating Nazi ideals. A news item in the press when she travelled to American stated â€Å"There is no place in Hollywood for Leni Riefenstahl† in reference to her Nazi association. Leni Riefenstahl led a long and illustrious career under the Nazi regime, despite its sexist nature, establishing international acclaim and pioneering technical advances in lighting, creative editing and camera movement. This however is only a small section of what contributed to her significance, as her achievements as a director were overshadowed by her relationship with the Third Reich. Until her death Leni Riefenstahl defended her naivety to the Third Reich’s activities, however she could never escape the controversy even in death. The controversy surrounding her â€Å"is what people will remember about her† according to Irene Runge. However Jurgen Trimborn refutes this saying that She may have been an unscrupulous careerist, but she was also a brilliant artist. History will forgive her,† and her talent will be remembered. Both opposing views agree that the significance of a person is not only based on the impact they had on the period in which they lived, as it is also their lasting impact, their legacy that gives them their significance. In 1932 Leni Riefenstahl heard rising political figure, Adolf Hitler speak at a Nazi Party rally at Sportsplatz. Immediately she was taken in by his charisma describing the overwhelming event as â€Å"an almost apocalyptic vision [that she] was never able to forget†. Acting out of â€Å"inner-compulsion† Riefenstahl decided to write to Hitler asking to meet and in May 1932, they did. This single act would lead to her greatest success and her ultimate demise. As Hitler was an eager follower of Riefenstahl’s, he insisted that when his party came to power she would produce films for him. True to his word, Adolf Hitler provided Riefenstahl with an unlimited budget to film the annual Nazi Party rally at Nuremberg in 1934. This produced what is deemed â€Å"the greatest propaganda film ever made†; Triumph of the Will. Art as a popular consciousness must be â€Å"usurped for the transmission of whatever ideology is being promoted. Art in other words, is perceived as a form of power especially through film. † The power Riefenstahl had in Germany during the Nazi regime was increased due to Hitler’s totalitarian government; therefore her impact was intensely scrutinized when the nature of Hitler’s government was revealed. Triumph of the Will was to have a major impact on perpetuating the ‘Fuhrer Myth’ that Hitler’s totalitarian regime realised was important in maintain power under any circumstances. As is supported by Jessica Evans who states that Triumph of the Will was â€Å"an inestimable propaganda tool in building the myth of Hitler-as-savior†. From the opening scenes of Triumph of the Will Hitler is portrayed as an almighty being descending from the clouds and mist to earth, the saviour of his people in their time of need. Through Riefenstahl’s clever use of extended aerial shots of the old city of Nuremberg and the small storm troopers below the audience is reminded of the past historical heritage of the area and the fact that the glory of the past will repeat itself in Hitler who descends from the clouds. During the film Hitler is always elevated, however Riefenstahl uses telephoto lenses for close-up shots of Hitler and then to a soldier or worker in the crowed to symbolise the peoples intimate connection with their Fuhrer. It is the portrayal of Hitler in her film that has caused the most publicity despite the fact the film was recognized as a masterful, epic and innovative work of filmmaking, winning many awards such as the gold medal in Venice in 1935 and at the World Exhibition in Paris in 1937, surpassing all of her previous films; Victory of Faith and The Blue Light. However that which â€Å"sealed her reputation as the greatest female filmmaker of the 20th century,† also destroyed her career at the end of World War II as she was condemned as a Nazi support and the Triumph of the Will was fated to fall from its status as art to mere Nazi propaganda. She was heralded before the advent of the War, but after she was condemned. Famous Hollywood director, Frank Capra states that while Triumph of the Will â€Å"fired no gun, dropped no bombs. †It was used as a psychological weapon, capable of destroying â€Å"the will to resist, it was just as fatal. The storm surrounding Riefenstahl’s controversial relationship with the Nazi party is considered by Robert Sklar, an American historian as â€Å"the most significant controversy in the hundred year history of cinema: the question of a filmmakers responsibility for the crimes committed in the name of political ideologies their work has glorified. † Highlighting her controversial significance today as we grapple with our development in the way we look at the past. Leni Riefenstahl’s significance is emphasised in the film Triumph of the Will. Disregarding the controversy that followed it after World War II and the fact it was commissioned by Hitler, would it have been enough to give Riefenstahl the status of a significant figure? It would most likely not have. The controversy however, forced everyone to re-evaluate the film as propaganda and to look more closely at Riefenstahl’s ulterior motives having had a relationship with a man deemed in history as ‘evil’. This is what propelled Riefenstahl into the realm of a significant figure in history. The infamous reputation she gained from moving among the Nazi hierarchy has remained a heated topic of debate till this day and despites her unrelenting refusal of her impact; it has still contributed to her significance. The allied forces certainly thought she had a drastic impact on her period through the Nazi Party; otherwise they would not have imprisoned her and put her on trial. Even after she was acquitted she still carried the stigma of her association as a Nazi sympathiser, fame born through infamy. After World War II Leni Riefenstahl never produced another film, however she maintained an artistic outlet in the photography of the Nuba and aquatic life. Despite her best attempts to put the past behind her, her work after World War II has even been criticised as representing fascist ideals such as the beauty of human physicality and survival of the fittest. This controversy combined with her career as a successful filmmaker has given Leni Riefenstahl her significance. Riefenstahl reveals that â€Å"I have lived many lives† that have combined great fame and great disgrace, the combination of these lives has ensured her enduring significance. While Triumph of the Will perpetuated her significance due to its controversy and Riefenstahl’s applied technical genius, her pioneering in filmmaking during a time where Kinder, Kirche und Kuche (Children, Church and Cooking) was all that was expected of women is also a reason why she is significant. Women in Germany during the Nazi regime were forced to stay home, many women in prominent positions as doctors, civil servants, lawyers and teachers were sacked. By 1939 there were only a few left in professional jobs. In a society dominated by sexism Riefenstahl was able to maintain and even improve her position in society adding to her significance. The Nazi party also frowned upon women wearing make- up and trousers as well as not tying up hair into a bun or plaits. All of which Riefenstahl did not abide by, being photographed numerously even with Hitler without adhering to these regulations. Riefenstahl thrived in the sexist environment while the majority of women did not, creating technical masterpieces under the fascist government. As a woman in a predominantly male position, not to mention being in a sexist society she is seen as an inspiration in that aspect by modern day women due to the fact that â€Å"In 2011, women comprised [only] 18% of all directors, executive producers, producers, writers, cinematographers, and editors working on the top 250 domestic grossing films†. The impact she had on her period must have been significant as her position could not be ignored, even Goebbels’s was feeling threatened as â€Å"he had difficulty accepting that a woman could excel in this field†. Furthermore women of that period who were once in powerful positions themselves must have seen her as an idol. Olympia (1938) and Triumph of the Will (1935) as well as The Blue Light (1932) highlighted her technical ability despite being in a male oriented profession and in a fascist state that saw women as nothing more than child bearers. The Blue Light was Riefenstahl’s directorial debut and highlights many of her pioneering ambitions through her use of different camera angles, lighting and creative editing. To set the scene for her mystical fairytale she experimented with techniques involving various colour filters and a special type of film for the camera. This allowed her to film scene set at night during the day using different shades of grey and black. To achieve the mood and images she wanted, she simply adjusted the filters. Before her pioneering of this technique, night scenes could only be filmed under bright lights which ruined any other effects the director was hoping to achieve. From her first film she made a significant impact on the international cinematic world winning awards such as a silver medal at the first Venice Biennale. One of the many adulating reviews stated that it was â€Å"beautiful in the extreme† and signalled the start of future triumphs. The mystical setting of the clouds and mist of the opening scenes of Triumph of the Will were achieved by using the same techniques as in The Blue Light with filters and lighting playing an important role. In the making of Triumph of the Will she approached the method of filming very differently to other films of that period that â€Å"were static productions, with the camera in one position simply recording the action. † She understood that it was important to move the cameras and the action. To achieve the movement of her cameras to achieve different angles a small lift was built on one of the swastika flag poles so the camera could give an expanding panorama of the rally unfolding below. Riefenstahl also constructed rail tracks in certain sections of the stadium as well as special filming stands and cranes to achievement moving camera shots. To take away the monotony of Hitler’s political speeches she dug around his speaking platform for a circular track allowing the camera to move around him as he spoke. These innovative techniques that she pioneered and her philosophy of movement contributed to her significance as a whole. The use of tracking was also used in her following film Olympia â€Å"regarded by many as one of the greatest documentary films ever made and a magnificent work of cinematography. † In filming Olympia Riefenstahl due to past success in experimenting used a multitude of new techniques and effects. Riefenstahl in order to capture the long jumpers and pole-vultures with the backdrop of the sky insisted on having a series of pits dug in the stadium. Telephoto lens that she had used in Triumph of the Will to capture intimate moments between Hitler and his people were also used in Olympia. This gave an intense close-up of the runner’s face to capture the emotion and deep focus awaiting the start of the race. A catapult was also created to allow the camera to move with the runners along the racetrack. The scene dedicated to diving is one of the most famous scenes purely for the inventive techniques and effects. The grace accompanying the sport of diving was capture by using cameras with three different speeds and the first underwater camera of its type was used to take the audience beneath the surface. Brief segments of the diving in reverse were also used to capture the artistic beauty. Olympia is also along with Triumph of the Will considered one of her most successful films winning a gold medal in Paris, the award for best film in the world in Venice, the Olympic award by the IOC and when the controversy had died slightly in 1956 was classed as one of the world’s best ten films. The winning of these awards surely highlights the impact she had on the cinematic world during her period of great success and afterwards. Riefenstahl has even now had a large impact on the cinematic world as techniques such as underwater filming, tracking and montage are still used today to filming sporting events such as the Olympics.

Saturday, November 30, 2019

SWOT/PEST (LE) Analysis on Cadburys PLC

Introduction Cadbury is the brand of a reputable confectionary company with a diverse assortment of chocolates, gum and candy. The company’s kernel stretches back to 1824 when the company’s pioneer, John Cadbury opened a chocolate shop in Birmingham (Watson 6). Currently, the company is dominant in the chocolate business and boasts an extended global presence and influence. On May 7, 2008, the American beverage businesses sector and the confectionary sector completed their separation and Cadbury became Cadbury PLC.Advertising We will write a custom report sample on SWOT/PEST (LE) Analysis on Cadburys PLC specifically for you for only $16.05 $11/page Learn More SWOT Analysis Of Cadbury Plc SWOT analysis is a calculative strategic technique used in organizational planning to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business project or the business as a whole. SWOT analysis entails the identification of targ ets of a project or a business venture. Once identified, the process in achieving the targets is examined together with the interior and peripheral influences that affect the process leading to favorable or unfavorable achievement of the target. In analyzing Cadbury PLC, it is imperative to study the organization’s performance against a similar scale to that of the competition (Leikin 3). The competitors in this case are other confectionary companies like Nestle which have over the years challenged Cadbury PLC. Strengths Of Cadbury Plc The first strength Cadbury PLC has is the advantage of numbers considering the organization has business units all over the world. The units are present in Britain, Ireland, Middle East, Africa, north and South America, Europe, Asia and the pacific (King 1). All the units have commercial inclinations as their principle driving force, but the units also do have supply chain and science and technology functions. The interior organization of Cadbu ry PLC creates room for four corporate functions in all the units. The functions are human resource corporate affairs, strategy, information technology, legal and secretariat. This kind of functional structure allows for the business units to focus on commercial programs while aiming at internal growth (Leikin 1). Cadbury PLC also has the advantage of having internationally well known and respected brand names. The goodwill of the brands generates approximately 50% of the organization’s revenue and this implies that the brand bears higher profitability than the confectionary collection. Weaknesses Of Cadbury Plc One of the organization’s unyielding weaknesses is the reliance on confectionary market for profitability. Other companies with a similar target market to that of Cadbury PLC for instance Nestle have more diverse products including but not limited to confectionary products, baby foods, and cereals among others (Leikin 1). Cadbury has also been mainly Europe ba sed for a long time and only recently diversified into massive consumer markets like America. In comparison, other confectionary companies of Cadbury PLC’s caliber have diversified their target markets and can be found in almost all major international consumer markets hence gaining leverage over Cadbury (Rosenfeld 9).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Opportunities The confectionary market is the fastest growing packed food market with a 5% p.a growth rate meaning Cadbury still has various unexploited markets like China, India and Russia where consumer wealth is increasing directly proportional to the population(Miller 16). There is also increased demand of confectionary products in such growing markets. The confectionary industry has over the recent years witnessed several successful mergers and acquisitions. Targeted acquisition will increase the market share and pr oduct diversification. There is an increased demand for healthier low calories snacks which could lead to new products for instance organic snacks, sugar free snacks or low fat confectionary products crating room for innovation (Miller 1). Threats There is a rising occurrence of obesity in both adults and children which has led to increased weight watching and need for healthy foods and lifestyle. The social changes in nutrition and lifestyle have definitely affected the demand of Cadbury products (Watson 1). Aggressive competition from other confectionary organizations in developed markets has led to possible price wars between the companies (Leikin 1). The global demand for cost reductions in environment, transport, energy and supply has threatened to incapacitate the operational structure of Cadbury PLC (Rosenfeld 4). Pest(le) Analysis Of Cadbury Plc In The U.K PEST (LE) analysis is the strategic analysis of the comprehensive peripheral conditions surrounding a business operation . Such conditions are normally above the control or influence of the business, but bear pivotal influence on the outcome of product development, business planning and strategy. They include: Political Conditions A number of MPs fear jobs will be lost if Cadbury shareholders accept an 11.5 billon pound offer from Kraft foods in a take over bid. Cadbury currently employ 2,500 individuals at its factory at Bourneville in Birmingham and a further 1200 in Herefordshire (King 11). The MPs further view the take over by Kraft as a threat to the creativity of Cadbury employees and innovation of the West Midlands. The MPs are not happy with the fact that Kraft has its base in Illinois meaning decisions will be made based on factors in Illinois not West Midlands (Rosenfeld 9). Such political interferences are likely to influence the public and elicit angry reactions from both the employees and members of the public (Watson 6). However, The Competition Act of 2000 stops interference by the gove rnment on the basis of public interest in cases such as this (Watson 3).Advertising We will write a custom report sample on SWOT/PEST (LE) Analysis on Cadburys PLC specifically for you for only $16.05 $11/page Learn More Economic Conditions Current economic conditions in the U.K are rife for successful operation of the confectionary industry. The global economic downturn is reversing and many companies are now able to secure resources and support production (Rosenfeld 5). Cadbury PLC was not that stable economically during the global recession and had to bid its shares in the international market. Kraft foods, a U.S based company proposed to take over Cadbury and offered a relatively high bid for it. Hence, even though the current economic conditions are stable, the preceding economic conditions were detrimental to Cadbury leading to massive debt eventually leading to the take over bid/ merger (Miller 16). Social Conditions There has been an exponential growth in the occurrences of obesity cases in the U.K as well as obesity related illnesses both in children and adults. Health and fitness experts in the U.K are warning that if society does not change their eating habits by the year 2025, one in three deaths will be weight related (Miller 8). Such observations have stirred sharp adjustments in the eating habits and lifestyles of the general public. Confectionary products are considered high in calories and the social attitude towards such products is changing meaning the public is more interested in organic foods and confectionaries are now being considered attributes to obesity. TechnologyAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Cadbury PLC considers technological advancement as one of the key pillars of the company’s success through out the years. The company has a graduate program that is supported by technical training and the aim of the program is to encourage innovation (King 15). The company has realized several new production and processing methods through this program, like the candy churner and the chocolate whip which are advanced inventions for higher and faster production (Miller 5). Cadbury still falls behind the competition as far as diversification is concerned because they lack cereal making machines as wells as baby food technology (Miller 10). Conclusion Cadbury Plc has been a stable and successful confectionary company since its establishment in the mid nineteenth century. A SWOT analysis of the company has helped identify some of the strong points Cadbury Plc capitalized on to perpetuate global expansion. A potent weakness has also been revealed and that is the late entry into the American market, one of the largest consumer markets in the world. The PESTLE analysis examines the performance Cadbury Plc in the U.K relative to its environment. The recent merger which has come to be known as a hostile take over by the U.S based Kraft foods generated a lot of controversy. However, it is clear from the analysis that Cadbury Plc was undergoing tough economic conditions and Kraft’s intervention was timely though the operation strategies of the two companies differ greatly. Works Cited King, Leo. Kraft to slash  £430m costs a year with Cadbury integration. June 2010. 17 Feb 2010, from: https://www.computerworlduk.com/it-vendors/kraft-to-slash-430m-costs-a-year-with-cadbury-integration-18868/2/ Leikin, Peter. â€Å"Kraft’s Bid to Buy Cadbury Means It’s Time We Stopped Selling Off U.K Plc†. May 2009.   Web. Miller, Hudson. Kraft Foods Bites Back and Questions Cadbury’s Long Term Targets. Jan 2009. 17 Feb 2010 from: https://www.pr oactiveinvestors.co.uk/ Rosenfeld, Irene. Kraft Foods Inc. (‘Kraft Foods’) Statement Regarding Cadbury Plc (‘Cadbury’) and Us Competition Clearance. Sept 2009. Web. Watson, Nick. â€Å"Cadbury, Kraft and the politics of making chocolate.† Dec 2010. 17 Feb 2010 from: http://news.bbc.co.uk/2/hi/programmes/politics_show/regions/west_midlands/8468458.stm This report on SWOT/PEST (LE) Analysis on Cadburys PLC was written and submitted by user Eliseo Mcgowan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, November 26, 2019

The Profession of Arms essays

The Profession of Arms essays My fellow Americans, ask not what your country can do for you, ask what you can do for your country. 1 The Army is a profession of arms that has instilled this famous quote and sacrificed blood, sweat, and their lives to protect the freedoms of the United States of America. Men and woman of this great nation are shaped into professional warriors trained and entrusted to support and defend the Constitution. The white paper describes a professional as one who develops expertise over time through extensive institutional training, knowledge, and expanding practices.2 The US Army is a profession in the sense that its members proficiently protect, serve, and defend the people, our domain, and uphold the traditions and values of the Army well beyond war. The Armys soldiers experience professional development through institutional training, organizational experience, and personal growth but most importantly through leaders with expert knowledge and ethical behaviors. The Army and the individuals in it are what make up the profession of arms. The Army and its interconnected units defend the Constitution and our citizens through skilled lethal use of weaponry and civil and combat operations. Organizational units prosper upon solidarity and esprit de corps; without that the Army may not be as effective, rendering constitutional protection an intricate task. Army leaders and soldiers alike develop their own types of experiences and knowledge in skill sets they embrace. Once combined, experience and knowledge create a professional force that has proven to outlast the strongest enemy. The white paper did stress the effects that a decade of war had on our professional force and leaderships desire to recommit to a culture of service, responsibilities and behaviors of our profession to restore our professional state to 100%. To the highest level, leaders today must comprehend that their efficiency relies on their capability ...

Friday, November 22, 2019

How Much Air Force One Cost

How Much Air Force One Cost Air Force One, the aircraft that transports the president of the United States, cost  about $2 billion to build and more than $200,000 to fly, according to federal spending records and published reports. Taxpayers pay for some or all of the Air Force One cost regardless of whether the presidents airplane is used for official trips or unofficial, political purposes. The two newest Air Force One airplanes, both models  747-8, are being outfitted by Boeing at a combined cost of about $3.9 billion and were to take flight in 2021. The White House determines whether use of Air Force One is for official or political purposes. Many times the Boeing 747 is used for a combination of events. Specific Air Force One Costs The $200,000-plus hourly Air Force One cost covers everything from fuel, maintenance, engineering support, food and lodging for the pilots and crew and other operational costs that include the use of special communications equipment. In addition to the hourly cost of Air Force One, taxpayers cover salaries for Secret Service staff and other assistants who travel with the president. Occasionally, when there are more than 75 people traveling with the president, the federal government will use a second passenger airplane to accommodate them. What is an Official Trip? Perhaps the most common example of official Air Force One use by the president is traveling across the United States to explain and win support for his administrations policies. Another is traveling overseas on official state business to meet with foreign leaders, such as President Barack Obamas 2010 trip on Air Force One to India. When a president travels on official business, taxpayers cover all Air Force One costs including food, lodging and car rentals, according to the Congressional Research Service. During official trips taxpayers also cover the cost of travel for the presidents immediate family and staff. What is a Political Trip? The most common example of a political trip on Air Force One is when the president travels to a destination in his role not as commander-in-chief but as de facto leader of his political party. Such travel would be to attend fundraisers, campaign rallies or party events. On the campaign trail, Obama and other presidential nominees have also gotten to use armored buses that cost more than $1 million each. When Air Force One is used for political purposes, the president often reimburses the government for the cost of food, lodging and travel. The president or his election campaign pays back an amount that is equivalent of the airfare that they would have paid had they used a commercial airline, according to the Congressional Research Service. According to The Associated Press, though, the president or his campaign does not pay for the entire Air Force One operation cost. They pays an amount that is based on the number of people board the airplane. Taxpayers still pick up the cost of Secret Service agents and the operation of Air Force One. Political and Officials Trips The a president and his family and staff travel on Air Force One for a combination of political and officials purposes, they typically reimburse taxpayers for the part of the trip that is considered campaigning. For example, if half of the presidents trip is spent raising money for his or another officials election, he or his campaign will reimburse taxpayers for half the cost of his travel, food and lodging. There are gray areas, of course. When they travel and appear in public to defend their policy positions, the difference between their official duties and their activities as leaders of their political party can be difficult to assess, the Congressional Research Service state. As a result, the White House decides the nature of travel on a case-by-case basis, attempting to determine whether each trip, or part of a trip, is or is not official by considering the nature of the event involved, and the role of the individual involved.

Wednesday, November 20, 2019

Can computer technology improve the lives of people in the developing Essay

Can computer technology improve the lives of people in the developing world - Essay Example In a developing country, usually the infrastructure is not very strong and people find it difficult to travel from one place to another. This usually creates the urban-rural divide and people in the rural areas are often unable to receive better facilities. With the use of computer technology and internet, the patients in the rural areas can consult the doctors in the cities via video conferencing. In some cases, the doctors can even assist in surgeries at rural locations via video conferencing. This video conferencing could also help the doctors in developing countries to connect to doctors in developed countries and seek their advice and support. In developing countries, the internet becomes a powerful means of communication, especially amongst the youth. It serves to connect the youth together. Through this internet, governments and health agencies can disseminate important information related to health to the young population. This includes information on HIV or several other diseases. This can help in making the people more aware and preventing the spread of these diseases. Normally, developing countries usually face lots of disasters, either manmade or natural. This includes earthquakes, wars and other such calamities. There is lots of damage to life and the victims of these disasters are often in need of blood. Computer technology can enable the government or independent organizations to develop a database of blood donors, and in case of an emergency, these people can instantly be contacted. This will definitely help in saving plenty of lives. Lieberman, D. (n.d.). The Computers Potential Role in Health Education . Retrieved December 15, 2009, from Informaworld:

Tuesday, November 19, 2019

Managing customer value Essay Example | Topics and Well Written Essays - 3000 words

Managing customer value - Essay Example The company started its operations back in 1882 as a small tea shop in Dresden (Windsor, 2009). Teekanne has an outstanding performance in the European market and it has recently entered into the U.S. market. Actually, the U.S. market is going through a shift in food trends from junky food to healthier food. Teekanne has found it as the best opportunity to expand into the U.S. market. Although company has been able to generate a huge demand in the U.S. market for its herbal tea, still, the huge difference between the European and American consumers, create huge marketing challenges for the company. In consideration to the marketing challenges which Teekanne could face in the U.S. market, this company has been selected. Teekanne herbal teas are different from most of the other herbal teas brands because Teekanne teas are manufactured from 100 percent natural brands. The teas are specifically targeting the health conscious people by offering them no-additive sugars, artificial additives or preservatives and to match their healthy lifestyle (Teekanne). The primary features of the product include healthy body and mind and various natural and herbal flavors. Teekanne herbal tea provides both the flavor choices and functionality like energy and relaxation to mind and body. The following figure describes the product classification of different herbal teas of the company. These teas differ both in terms of their flavors and functionality. Nowadays, consumers ask for the taste of the product along with its functional performance, therefore, the combination of flavor and functionality of Teekanne herbal tea has made it popular among the Europeans. However, the company cannot use the same market strategies i n the United States market because of huge differences in what consumers think and how they behave. Strategy, as defined by Doyle, is the set of decisions which management take when it comes to allocate

Saturday, November 16, 2019

Chaucers Prologue To The Canterbury Tales Essay Example for Free

Chaucers Prologue To The Canterbury Tales Essay Dave Tagatac English III Dec. 1, 2000 Canterbury Tales Essay #1 In Geoffrey Chaucers Prologue to The Canterbury Tales, there was a Friar to accompany the party traveling to Canterbury. Hubert, as he was called, embodied the traits from which friars were expected to keep their distance. Chaucer is successful in using this white-necked beggar to bring to the readers mind corruption, wealth, greed, and lechery, all hypocritical and immoral characteristics for a man of the church to possess. Although he is a merry man, full of joy and wantonness, these are mere irrelevancies when assessing Huberts value of character as a friar. Throughout Chaucers description of the Friar in the Prologue, Huberts corruption is evident. Probably the Friars greatest evil is suggested early in his description and mentioned several times more. When Hubert would marry a couple, he would give each Of his young women what he could afford her. The sexual connotation of this statement is enforced by the fact that He kept his tippet stuffed with pins for curls, / And pocket-knives, to give to pretty girls. Other evidence of corruption, although not as reprehensible as the defiance of celibacy, includes Huberts failure to befriend the lepers, beggars, and that crew, to whom friars were intended to be nearest. The narrator explains that their lack of money makes their friendship simply a waste of the Friars time. A friar is supposed to be poor, only taking what they need to survive, and giving the rest to those impoverished souls who need it. Hubert, on the other hand, was quite wealthy. I have never known the imbibing of alcohol to be a necessity of life, and yet this friar knew the taverns very well in every town / And every innkeeper and barmaid too. The narrator even states outright that his income came / To more than he laid out. Yet another extraneous possession for a friar was the extravagant dress Hubert wore, as contrasted with the rags friars were expected to don. All of these things demonstrate how the Friar, even when obtaining more than he expected, gave very little to the poor, and kept much for himself. This feeling is continued even augmented upon examination of Huberts greed. Highly beloved and intimate was he / With Country folk within his boundary. As mentioned above, he associated not with the poor, But only with the rich and victual-sellers. Anyone from whom a profit was possible was inherently the Friars friend. This greed is indisputable in light of a final piece of evidence. That is that Hubert would actually pay other friars not to beg in his district. Again, these are actions to be frowned upon in any man, let alone a religiously affiliated one. Finally, Hubert can be shown to be a leach, hanging around those from whom he can get money, and depending on them to support his opulent lifestyle. Although he had no permission to hear confession, this was one way for him to make money, and he did not hesitate to utilize it. He even targeted those who werent so wealthy in a never-ending quest for monetary gain: though a widow mightnt have a shoe / Â ¦ / He got her farthing from her just the same. When people of his district had a dispute, the lecherous Friar was there. Hubert could be found taking advantage of any opportunity he could find to make money honestly, or dishonestly. The Friar was well liked, and had a wonderful singing voice, but his contributions to society ended here. He, through his actions, has shown evidence of corruption, immoral opulence, greed to increase this wealth, and a terrible habit of leaching off others. He was considered a man of the church, but he was far from the piety the title friar conveys.

Thursday, November 14, 2019

sleeping poll :: essays research papers

Many people have a hard time sleep sleeping, about two in five surveyed in this article are sleepy during the day that it causes them to nod off or interferes with work and activities during that day. Julia Sommerfeld, who wrote the article, "Poll paints portrait of a sleepy nation." Shows how if people got a little more sleep, it can stop a lot of little mistake that happen in everyday life. From getting impatient with the kids, overeating, and making mistakes at the work. These are all probably people have from not getting enough rest at night. The survey illustrates how being sleepy during the day it interferes with their activities during the day at least a couple of times a month. Sommerfeld explains about an additionally 58 percent report a few symptoms of insomnia. This is having problems falling asleep, waking up during the night , waking up too early and not being able to get back to sleep and unrefreshed when you are waking up. Because of these problems are reaching for sleeping pills or thing to help you sleep. So to improve a person activites during the day you will need sleep to improve your life and the life around you. Many people have a hard time sleep sleeping, about two in five surveyed in this article are sleepy during the day that it causes them to nod off or interferes with work and activities during that day. Julia Sommerfeld, who wrote the article, "Poll paints portrait of a sleepy nation." Shows how if people got a little more sleep, it can stop a lot of little mistake that happen in everyday life. From getting impatient with the kids, overeating, and making mistakes at the work. These are all probably people have from not getting enough rest at night. The survey illustrates how being sleepy during the day it interferes with their activities during the day at least a couple of times a month.

Monday, November 11, 2019

Literary Devices Employed By Shakespeare In The Play Macbeth

Literary devices employed by Shakespeare in Macbeth’s words in Act 4 Scene 1 of the play Macbeth Symbolism: the apparitions’ appearances each symbolise something, the first, a bloody head in a helmet, symbolises Macbeth and his inevitable death. The second, a bloody child, symbolises Macduff, who had been â€Å"untimely ripp’d† (born of a C-section), and the third, a child with a crown and a tree. The crowned child symbolises Banquo’s progeny that will come to rule after Banquo.Metaphor: metaphors are used throughout the apparitions’ speeches, the apparitions themselves are metaphors. They symbolise things that tie in with each prophecy.Parallel: there are parallels between the witches’ speech and Macbeth’s, Shakespeare uses this to show how Macbeth is becoming more and more evil, he is becoming like the witches.Irony: Shakespeare uses dramatic irony in what the apparitions symbolise and prophesise; where Macbeth accepts what th e apparitions tell him literally, the audience knows that what is said has deeper meaning. Another instance of irony is when Macbeth says â€Å"and damn’d all those that trust them (the witches)† (line 138). Macbeth is cursing the people who trust witches, yet he trusts them.Imagery (lines 49 – 60): Shakespeare uses Macbeth’s lines to describe the usual risks and effects of witchcraft in exact detail, allowing the audience to build an impressive image of destruction and confusion. He does this to emphasise the effects of dealing with witches and what happens when the great chain is disrupted.Paradox: the apparitions tell Macbeth to not fear any man born of a woman, which Macbeth takes to mean as that he cannot be killed because every man must be born of a woman. He didn’t think that Macduff could harm him because he was born of a woman, but Macduff was not â€Å"born†, he was â€Å"untimely ripp’d† (born of a C-section).

Saturday, November 9, 2019

Effects of religion on children positive or negative?

The David Family Case Family Theory: In my reading about the structural model I recalled Munich because like myself his first concern was problem focused within the context of the family structure (Goldenberg 2000). â€Å"‘ have always felt that if a child is having constant escalating behaviors of tantrums after the age of four there has to be a problem within the family structure. And so in hearing from therapist of who would many times in the past visit only with children and not the parents of families.This would really sound an alarm with me but since I lacked the understanding in the mental field I would asked the question of their knowledge in child development and the family as the root of guiding a child's first developmental years. I also remember reading about Munchies work and his vast array of experiences for example; Munich his practiced in pediatrics, his time volunteered in the army as a Doctor during Israel's war in 1948, he was a child psychiatrist in the Uni ted States working with families in poverty and those who had multiple problems, disconnected structures and displaced children from the Holocaust.His heart to volunteer and research these problematic issues revealed to me his passion and heart for the family as a unit. In my personal experience as an Early Childhood Specialist working with families with children of trauma I often found myself being approached by clinicians who were working with young children yet lacked to understand the details of the early developmental domains. I wondered if they understood temperament, parenting styles or the developmental milestones like, social/emotional patterns, independence, problem solving or attachment and bonding.Clinicians would see toddlers displaying very angry levels of behavior not recognizing they were frustrated simply because they were delayed in their speech, disengaged with their parents, or in a reign land that developed psychological stresses. So as I reviewed the David case I first observed that the structural of the family system; that being, mom, dad and children who had been interrupted by time the hierarchy currently being the grandparents, and the parental roles. This was the root in the context of this families transaction patterns that needed to be changed according to Munchies major thesis of the structural model (peg. 94). This theory looks into the relationships, the organization of the family structure having to due with family roles, rules within this system, boundaries' and wholeness. It also emphasizes on the wholeness of the family system, the influence the family hierarchical organization and the interdependent functioning of its subsystem's for the wellbeing if each individual that consist of the whole family system. In this theory enmeshment is common and the family system is functioning at a dysfunctional level for the lack of boundaries, for inhibiting individual autonomy, and for disruptions in the parental subsystem.This theory r eminds me of a sports; for example, baseball in expressing my complete understanding of this theory I will relate it to this sport. In the game of baseball it does consist of organization of each individuals place in order to function successfully as a whole team. The pitcher and the catcher are like the parents in the family. If they lack to understand their roles and that of their team-members then the whole game will be disorganized and interrupted by a loss and results in very angry, frustrated and confused emotions. What to do? What interventions will the coach implement?In my case what will I implement according to my chosen theory? Alignment, Power, and Coalitions: The David family came to therapy due to their enmeshed family. The parents were having problems in their relationships with their seven and eight year old children who were throwing full blown tantrums consistently, some examples of this manifestation where the children hitting their heads on the walls or vomiting also not listening to their parents instructions and expressing anger at their parents by physically kicking them during these escalating behaviors.As Munich puts it,† this alternated the patterns in the Davit's family structure they went without consideration which caused deviation from any established family rules such as; mandarins', a lack hierarchy, the interdependent functioning, and the wholeness of the family system (Goldenberg 2000). † The results became the resistance of the children making a healthy family connection with their parents. This is how my back- round training in child development will aid me as a future clinician.If the child lacks to build a trusting and secure relationships with their parents becoming that secure base in order for the child to become a healthy separated individual then a sense of loss and fear will result therefore displaying itself as in the Davit's hillside's case. As a therapist I would first look into the family strengths, i n this case the David family taking the step to seek out therapy without it being forced upon them due to an outside report such as D. S. S. I would praise them for taking the first step then observe the spousal, parental and siblings subsystems in this family.In observing this at the first session I could recognize that as the mother expressed her emotions the children and father displayed empathy as they all tried to comfort the mother. The father stepped in and gave instructions to the children who followed wrought it revealed that they did have some understanding for father's hierarchy in this role. This was a psychosomatic family that was enmeshed yet their quick response to comfort the mother here also revealed that they were not disengaged. That showed me that they would be willing to negotiate differences.Within this family it was clear that alignments were off and needed to be put back together by joining its forces by positive activities that engaged in quality time spent. It was the long parental working hours in the Davit's family that disrupted the emotional and psychological connections that members should make with one another. This was the power that was displaced here and instead because of the work demand was given over to the grandparents which caused stressed in the children producing escalating behaviors towards parents.In my understanding the grandparents where the third party alliances between the parent and children which Munich refers to as the coalitions. The grandparents became the dominant part of this family that detoured the power from the parents as the children cried out for their grandparents rather than parents during a place that seemed foreign to them. This resulted in conflicts that placed added stressed on the family systems. Intervention: The David family needs to be realigned, new boundaries' must be set in place and reframing must be worked into this family system.I will use the vignette as an example therapy session an d how I would guide it using Munchies structural therapy. Children are anxious and wondering the office asking to go home crying for their grandparents, they seek each other for comfort rather than parents, parents become embarrassed. Children engage with therapist asking to play with toys, mother becomes emotional children and husband respond. I would greet all by name shaking each individual's hands and then ask mom and dad what they would eke to play with their children today.Knowing that the children are engaging with me as their therapist and interested in my toys this would be used as my intervention tools in order to have the family enact a typical family conflict. Upon children calling out crying for their grandparents I would first validate their state of disconnectedness from grandparents yet redirect them by saying, † look today mommy and daddy wants your time to play with them and they want to play with some of my toys. Children cry say no and began hugging each ot her rather than parents I would then start to realign the family roles by guiding children towards arenas for comfort rather than depending on each other when parents are available. I would do this by having kneel at children's level asking them for permission to comfort them. As mother becomes anxious and emotional and father instructs children to leave mommy alone upon them trying to comfort her, I would intervene by saying to children, â€Å"k well mommy and daddy need some time while you both decide on a game to play with them but then Daddy would love for you both to help comfort your mommy. This will model time and respect given to the hierarchy of the family that being mom and dad yet allow children time for individual mime for choice and space. This would also allow parents to see the importance of setting proper structure, roles, and respectful boundaries' in place. My hope would be to have the family engage in its normal family conflicts. I would do this by either playing a game relating to the last conflict such as the children not wanting to go to bed or take a bath.My session would go something like this. â€Å"Children play a game of wants, dodos and don't, I would ask each individual to tell me what you want to today, what you will do today and what you don't you want to do today? This would e done for each family member (with specific instructions in the beginning that whatever don't want to be done everyone must laugh at the end for them, then try doing those don't by adding something fun. In this case you don't want to take a bath but how can you make it fun? The past tantrums could be realigned by making boundaries' fun thereby inventing new boundaries' and replacing them with parental time with children that will help airframe the family structure. The past rules in the David family consisted of the grandparents filling in the place of parents, the parents jack to consider the importance of time spent with their children gave up their par ental power as that secure base and trusting relationship with their children.My hope is that the engagements of family time spent together would build each individuals self-esteem and confidence as time and energy is being reciprocated here. References Goldenberg, 1. , Goldenberg, H. (2000). Family Therapy An Overview. ; . United States. Headwords, a division of Thomas Learning. Figure Captions Figure 1 . Caption of figure [Figures – note that this page does not have the manuscript header and page number]

Thursday, November 7, 2019

The Draft essays

The Draft essays Currently, the United States and other countries are faced with a large number of citizens smoking. It is estimated that 1.1 billion people smoke worldwide. This is a very high number. The biggest problem with this number is the percentage of teenagers smoking before the legal age of 18. 89% of people who currently smoke started before they were of legal age. Cigarette companies such as Philip Morris, maker of Marlboro, Parliament, Basic and Winstons create a large part of their revenue off of minors. Philip Morris himself Quoted Todays teenager is tomorrows potential regular customer. An employee of Lorillard, Inc., producer of Newport cigarettes commented on teenagers in the cigarette market, The success of Newport has been fantastic during the last few years...The base of our business is the high school student. RJ Reynolds Tobacco, producers of Camel cigarettes also agree with the fact that much of their revenue comes from minors by stating, The 14-18 year old group is an increasing segment of the smoking population. RJ Reynolds must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term. These major cigarette companies all are aware that minors are buying their cigarettes. As a result, they are making a huge profit from them. Anti-smoking organizations such as Just Eliminate Lies and The Whole Truth on the other hand are fighting with Big Tobacco as they call the major cigarette companies to stop them from promoting smoking through advertisements to teenagers. The situation between Big Tobacco and anti-smoking organizations can be looked at through two different viewpoints. The first, looking at the situation economically, you would see how much cigarette sales help it. Besides sales of cigarettes, health care institutions also benefit from smokers who develop l ...

Tuesday, November 5, 2019

ATM systems

ATM systems One of the most important part to designing the ATM usage is to make it as use r-centred as possible. According to Benyon, 2005, the PACT which is stand for People, Activities, Contexts, and Technologies as a useful framework for thinking about a design situation in relation to an interactive system. Performing a PACT analysis would be useful for both analysis and design activities, understanding the current situations, seeing where possible improvements can be made and envisioning future situations. The results of the PACT analysis are presented below. People The users groups for this technology include all people with bank accounts, especially UMS students, staff and lecturers. In the established user group, age and sex are not a factor. The technology does assume some previous knowledge and its functions could prove difficult for first time users. Most ATMs translate all signs and button into braille, making it usable by those without eyesight. This specific machine could create difficulties for those with disabilities because of the height of the keypad and its relatively flat orientation on the machine. People with children could also find the placement of the machine inconvenient, as its location is directly next to a main entrance. In addition, the machine have many language options, it is easier for users to use the machine. Activities Based on the study, the verification of banking details and the removal of money from ones account. The sub activities include inserting a credit card, entering ones pin number, selecting the amount desired, checking account balances and retrieving receipts. We observed the machine being used often, with one person using it every five minutes. It is important to this system works quickly, as it is meant to be a quick stop and there are often a line of people waiting to use the machine. Besides that, for security purposes, it is unsafe for a user s account information to stay up too long, as it could be target for theft. The machine is used by individuals, who must be aware of their surroundings, protect their pin number as they enter it. The ATM itself is designed so that important account information that might be printed on a receipt or shown on screen is obscured or not written out in full. If someone wrongfully inputs their pin number, for example, the transaction will be cancell ed and they will receive their card back. In some cases, a user could forget their card in the machine, which could result in theft if the card is taken immediately after the user leaves. Otherwise, the machine will retract the card and store it. Also, if a user somehow forgets to take their money, it could be stolen. The current machine performs the basic activities and sub activities well. It works quickly and efficiently to dispense users money. The functions, however, are very basic and only the simplest functions can be performed. The location and design of the machine do pose some security risks. The machine is also in a high-traffic area and is open on all sides. Contexts An ATM machine location could prove to be a significant factor in the ease of its use. If a machine is located outside, there is the potential for distraction if there is heavy rain, posing security risks. Also, bright sunlight could obscure the display, making it more difficult to use. ATM use tends to be in an open, public area, which goes against the general context and use of banking; it is generally considered to be a private activity. It could include a more private space for the machine. It should also be installed indoors if possible to reduce the potential for distraction and thus reduce security risks. The current system does not take privacy into account; the machine is located directly next to a main entrance. There are also bright lights that cause glare on the display, making it more difficult to read. Technologies The input mechanism in the form of a key pad and either a touch screen or buttons adjacent to options on screen are the easiest ways for users to input information, and is the setup of most ATMs. Banking options should be easily visible to users once their identity is verified by the machine. The key pad should be more obscured so that when users input information, privacy is not compromised. ATMs in general, are used by those standing up. However, this poses issues for those in wheelchairs and thus a design idea is to place an additional screen and keypad down lower for those with disabilities. In terms of output, we cannot see any flaws with the current use of a screen to display information. However, one innovation that could be helpful to users is to have receipts e-mailed to them instead of receiving paper receipts that tend to be discarded immediately. Communication is a big factor for ATMs, which need to be able to connect with banks to verify users, account balances, and so o n. The content central to this function is the account information being traded between user and machine, as well as between the machine and the banks. Based on the observation, the ATM does not have ideal key pad placement, possibly creating security concerns. Besides that, instructions about card insertion are unclear, the sign above the card slot says to insert the card with the numbers up, while the computer screen asks the user to insert the card with the magnetic strip up. The screen performs the necessary functions, and is convenient for most users, who use the machine standing up. It is not ideal, though, for those with disabilities as the key pad and card slot are a bit too high. The machine communicates with the banks quickly and easily, making money retrieval from this machine a rapid and simple task. As conclusion, in implementing a new ATM system, the current system employed by most machines is functional and effective. However, there are some concerns with its ease of use when it comes to those with disabilities; many are meant for users standing up, while those in wheelchairs would struggle with the horizontal orientation of the key pad and its height. Additionally, the placement of ATMs should be a key factor when implementing the system. Their ideal location is indoors where distractions like sunlight, weather and noise are mitigated. It is also important for users to have a sense of privacy or enclosure while they conduct their banking. The language a machine employs is also vital to its successful use; limited language capabilities make it difficult for a wide swath of the population to use the system.

Saturday, November 2, 2019

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 12

Marketing - Essay Example Marketing is a particularly fundamental function for strategy formulation in a business. It informs a strategy, counsels it, reviews it and provides insights into strategy formulation in an organization. An outstanding marketing department is involved in a continuous cycle of measure-analyze-plan-measure. This cycle is as well a key ingredient of strategic business management function. Therefore, in essence, marketing is a key element of strategic management function. Great marketing can help the company in identifying and addressing improvement strategies to customers in either product differentiation or distribution channels (Kotler et al 2009). For example, forecasting is part of strategic planning, sales and marketing forecasts as always the main tools used in budgeting for the marketing function. In marketing research, the Research and Development personnel are essential for effective results analyses and interpretation. Kotler et al (2009), the chief aim of strategic planning i s promoting the discernment of the company in the minds of the customers and consequently to increase customer relation and profitability of the business. Business strategic planning has to be undertaken to ensure the evaluation of all the options in a given situation. In such considerations, only the marketing function and research and development function are involved in result oriented research for improvement of service to the customer. Marketing Function versus Other Organizational Functions The marketing function of a business is the process that combines the product with pricing, promotion and distribution to reach the respective customers or end users. Marketing is one of the most significant functions of a business since it has a direct impact on sales and profitability of the business as well as customer relation. Because of this importance, the marketing function has a greater interrelation with other business functions like finance, accounting, production, research and d evelopment, technology, procurement and human resource among others. Building a profitable customer relationship in the marketing function requires interaction with the other business functions (Kotler et al 2009). I. Finance and marketing Every marketing plan always includes a primary financial dimension. Key aspects of a marketing planning and control are budgeting and profitability analysis. These issues require high resolution on significant financial issues like the definition of profits (e.g. Returns to equity or returns to investment) and determination on the appropriate controls for such profits (e.g. Taxes or inventory evaluation). All marketing decisions are investment decisions aiming at profitable customer relation hence adequate financial information is significant. Nevertheless, marketing is essential for the finance department since the information generated from marketing is used in financial analysis and forecasting (Kotler et al 2009). For example, the marketing te am in organization utilizes the annual company financial reports and other financial documents to help them with budgeting. This helps to reduce duplication of work in the marketing team for employing financial personnel since the financial personnel are already available in the company. The marketing team is, therefore, able to apply financial performance indicators to their relevant respective market segments to ensure that they always remain relevant to customers. II.

Thursday, October 31, 2019

Creating the Myth Essay Example | Topics and Well Written Essays - 1000 words

Creating the Myth - Essay Example Creating the Myth â€Å"Myths are common stories at the root of our universal existence.†(Seger 356-364) Meaning that these stories have been told since mankind first began to tell stories. As different as they may be in appearance, we all have a familiarity that could be called comforting. They speak to a part of us. It is something that can connect each and every one of us regardless of age, gender, ethnicity, religion, or geographic location, because it is in some way a part of all people all over the world. It is called â€Å"The Hero’s Journey† It is present in our stories, fairytales, ritual, but it is part of our general psychological development as individuals, as well.(Vogel) â€Å"The Hero’s Journey† follows the central figure of the story. The hero is an archetype that stands as a representation, in most cases, of what is good. (â€Å"Oracle ThinkQuest†) We will then follow the hero through his adventures, quests, trials and tribulations, through love and loss; all in hopes of seeing the hero succeed in the end. Star Wars, in particular, is a perfect example of â€Å"The Hero’s Journey† and the central character of Luke Skywalker is the perfect example of the hero archetype. He is normal. His life is simple. He dreams of more. In meeting his mentor in the desert he finds his guide in starting his quest. His whole world changes, literally in his case as he does, in fact, leave his home planet behind. He meets amazing characters and gains greater power. We see ourselves in the hero. We all want to be that person of average, humble beginnings intended for greater things. All the disappointments and pitfalls of our lives are just road blocks on the way to our destiny. Someday we will all get to blow up the Death Star. The hero archetype can present itself in many ways. Not every hero is automatically an easy hero as Luke Skywalker. â€Å"The Thematic Paradigm† shows that the hero in a story, are people that possess completely opposite traits.(Ray 342-351) Meaning that the character may be a mobster who tenderly sings to his houseplants. Two sides in the same person, light and dark, and little good and a little bad all at once. This makes their behavior not as easy to predict. Ray, also, explains that there is more than one kind of hero. The â€Å"bad, bad, boy† template, which can be seen in the ShowTime series Dexter, follows the story of a main character who happens to be a serial killer. Now Luke Skywalker is an example of the traditional â€Å"good, good boy† representation. (3) Meaning simply, that he is the white knight, just and moral. But, the character of Han Solo, who is essentially a gambling mercenary, is considered the reluctant hero.(3) He is capable of being heroic, but it will take some pushing in the right direction in order for him to overcome his more selfish nature. â€Å"Myths are marketable†¦Ã¢â‚¬  (Seger 356-364) This is clearly true. The majority of, what would be called blockbusters are movies that have made their way into modern culture and have always followed â€Å"The Hero’s Journey†

Tuesday, October 29, 2019

Corporate Finance Math Problem Example | Topics and Well Written Essays - 2000 words

Corporate Finance - Math Problem Example Liabilities on the other side also increased due to the expansion, while the equity deteriorated little bit in the year 2007 by 0.106 million because of the net loss of the company. Ans-2): Cash flow statement shows that the account receivable head of the company was increased with a rapid pace in the year 2007, which showed that the company was involved in credit sales. Cash flow statement also showed that the company spent $0.711 million to acquire the fixed assets during expansion of their network. The cash flow available to be distributed among the shareholders after the company has made all the investment in working capital and fixed assets to enhance the ongoing operation is called free cash flow (FCF). Ans-4): The assets which are used in the operation of the business like inventory, long term operation assets and plant & Equipment are known as operating current assets. By contrast, the fund which comes from the suppliers and reported as account payable, accrued wages and accrued taxes are referred to as operating current liabilities. Since both the ... o be distributed among the shareholders after the company has made all the investment in working capital and fixed assets to enhance the ongoing operation is called free cash flow (FCF). USES OF FCF: It is used to: Pay interest to debt holders. Pay dividends to shareholders. Repurchase stocks from the shareholders. Repay debt holders, which had been paid partially before. Buy marketable securities or other non-operating assets. Ans-4): The assets which are used in the operation of the business like inventory, long term operation assets and plant & Equipment are known as operating current assets. By contrast, the fund which comes from the suppliers and reported as account payable, accrued wages and accrued taxes are referred to as operating current liabilities. Net Operating Working Capital 2007 $ Operating Current Assets (Cash+Account Receivable inventories) 1926802 Operating Current Liability (Account Payables + Accruals) 608960 Net Operating Working Capital (Operating Current Assets - Operating Current Liabilities) 1317842 Net Operating Working Capital 2006 $ Operating Current Assets (Cash+Account Receivable+ inventories) 1075400 Operating Current Liability (Account Payables + Accruals) 281600 Net Operating Working Capital (Operating Current Assets - Operating Current Liabilities) 793800 Total Net Operating Capital 2007 $ Net Operating Working Capital (NOWC) 1317842 Operating Long Term Assets (OLTA) 939790 Total Net Operating Capital (NOWC - OLTA) 2257632 Total Net Operating Capital 2006 $ Net Operating Working Capital 793800 Operating Long Term Assets 344800 Total Net Operating Capital 1138600 Ans-5) Net Operating Profit After Tax (NOPAT) $ 2007 2006 Earning Before Interest and Taxes (EBIT) (158560) 146600 Tax Rate = 40% 0.4 0.4 NOPAT

Sunday, October 27, 2019

Magnesium Ribbon and Hydrochloric Acid

Magnesium Ribbon and Hydrochloric Acid   Group members: Kiara Anderson, Laura Knott, Jackson Baker Chosen factors: magnesium (Mg) is known as a chemical element with the atomic number of 12. Hydrochloric acid (HCL) is a strong, colorless mineral acid used with many purposes. Chosen experiment: The task is to alter and record the different temperatures when magnesium ribbon is places hydrochloric acid. Research questions: How will the magnesium ribbon react to the hydrochloric acid? How quickly will the magnesium ribbon react to the hydrochloric acid at different temperatures? Will it be a slower reaction with the ice bath? Will it have a quicker reaction with a higher temperature? Background research: Magnesium (Mg) is known as a chemical element with the atomic number of 12. The silvery white solid is an abundant element found in the earths crust which was first discovered in 1755. Today magnesium has many uses for example photography, fireworks, bombs and flares. Magnesium isnt just used for entertainment it is also a key nutrient for health. Due to the human body it is important to a normal bone structure, magnesium is essential to disease prevention, low magnesium levels have been linked to some diseases such as osteoporosis, high blood pressure, diabetes, stroke, clogged arteries and heart disease. Hydrochloric acid (HCL) is a strong, colorless mineral acid used with many purposes. This substance is produced in the stomach of the human it has the job to break down proteins. It is located and used in many ways for example it is contain in toilet cleaners and used for clean the toilet. Temperature is a measure of the warmth or coldness of an object or substance with reference to some standard value. The temperature of two systems is the same when the systems are in thermal equilibrium.   (Temperature. Dictionary.com. Dictionary.com, n.d. Web. 12 Feb. 2017.) Temperature can have many chemical reactions on experiments or natural substances. Different temperatures can either increase or decrease the speed of the particles in liquids or gases, causing particles to collect more energy, and to collide and creating chemical reactions when temperature is increased. Aim: To test the differences between different temperatures and how quick the magnesium ribbon reacts to the hydrochloric acid hypothesis: the higher the temperature the quicker or bigger the chemical reaction is when a magnesium ribbon is drop in the beaker of 25ml of hydrochloric acid. Also when the experiment is set in the ice bath, the reaction time will be much slower than the other temperature sets. equipment/materials: 5 x 80ml beaker Hydrochloric acid 15x 25ml = 375ml 15 x magnesium ribbon 3x ice (ice bath) 3x ice cream container 3x heat pad 1x thermometer 3x heat mat Method: Before anything was started, the whole method was reread and memorised so there was an understanding of the experiment. Next the correct PPE was equipped so if there was an error there was some protection, the equipment that was essential to equip was Closed in shoes Apron Safety goggles/classes Gloves Hair net Once the PPE was suited up, all the equipment was checked to make sure there was nothing missing, so the experiment didnt need to be paused just to get more equipment. The experiment was started by first unpacking the equipment and tprepare the hydrochloric acid by putting 25 ml in each beaker, then setting up the heat plate to the right setting to heat the hydrochloric acid to 80 C. once the heat plate hit its aiming temperature the beaker was placed on it till it hit the temperature of 80 C when it hit 80 C exactly, a piece of magnesium was placed in the beaker with the chemical reaction being recorded by both a timer and writing down what happened. The same steps happened with the other temperatures, which were 60 C, 40 C, the room temperature (22 C) and the ice bath (6 C). Results: temperature 1st test 2nd test 3rd test observations Ice bath =6 C 5:03:53 ->8 C 5:10:31 +   5:57:31 ->8 C 5:12:24 ->8 C Room temp 22 C 1:19:32 ->28 C 1:25:62 ->27 C 1:27:78 ->26 C Temperature increases with magnesium 40 C 48:85 sec ->43 C 0.1 molecule 4:45:31 ->46 C 0.1 molecule 3:19:69 60 C Wasnt rapid just frizzing 60 C 45:28 75 C 49:03 76 C 41:44 71 C bubbling 80 C 47:81 82 C 48:65 87 C 49:57 90 C Bubbling Discussion: During this experiment it was just expected in the hypothesis as the temperature went lower the slower the reaction time, that was also the only pattern noticed in the experiment. The experiment was very successful besides at one point in the experiment were the hydrochloric acid strengths were mixed up instead of using 1 molecules we use 0.1 molecule for at least 2 tests. Evaluation: during the experiment, there was only one error which was the molecule strength was mixed up, instead of using the 1 molecule on 2 of the 40 ÃÅ'Ã…  c tests we use 0.1 molecule this could have been avoided if we paid more attention to the equipment we used in the test. Conclusion: this EEI (extended experimental investigation) has discussed the aim of the experiment, the method and the results of the experiment, also the errors of the investigation that will be made sure that the same errors will not be made in future experiments. The main substances that were used in the experiment were hydrochloric acid (HCL) and magnesium ribbon(Mg) when these materials combined there was a chemical reaction, the reaction was that there was bubbling and fizzing when the magnesium dissolved, there was a pattern when the temperatures changed, the molecules in the acid would change speed cause the reaction to be either fast or slow, when the acid was at a high temperature for example 80 C the molecules in the acid were packed together but free to move but they were moving at a high speed but not as fast as gas molecules, this was causing the acid to bubble like boiling water, as the temperature was high this made the magnesium ribbon to dissolve faster. A real-world version of this experiment could be when cooking steak on a barbeque where the higher the temperature the faster the meat will cook.

Friday, October 25, 2019

Macbeth: Time And Evil :: essays research papers

The Shakespearean tragedy of Macbeth is one of the shortest of all his plays. The story of one man's determination to secure his position as king has become a literary classic around the world. Many critics have applied their input on what they believe to be the proper analysis of Macbeth. However Phyllis Rackin's interpretation of the play has become the counter balance to which I place my critique. Rackin's criticism of Macbeth employs both the importance of time and the overwhelming power of evil; these ideas are only two of the many themes displayed in Shakespeare's illustrious tragedy. Rackin analyzed that time was a major factor in Macbeth and all his actions were a "race against time"(108). She also noticed that Shakespeare started his play with a question about time, "When shall we three meet again†¦?"(Act I, scene I). Rackin viewed Macbeth's reign at king as a pause in time, at which moment the sun ceases to rise and darkness engulfs Scotland. At the death of Macbeth and the end of his sovereignty, Macduff pronounces, "time is free"(Act V, scene VIII). The issue of time has been strongly supported by Phyllis Rackin, however I view this issue as an insignificant matter in the story of Macbeth. Time is an issue in all plays and would function the same in any other suspenseful thriller. Along with time, Phyllis Rackin critiqued the use of the compelling manipulation of evil. In Macbeth, the main character becomes enraged with an evil urge to maintain his status as king. Macbeth's cravings begin when he is no longer capable of waiting for the witches' prophesies to come true and murders the king. He continues he rampage with the murders of Banquo and Maduff's intermediate family. This can all be foreseen after Macbeth kills Duncan and cries out that "the deed will not be 'done when 'tis done,' that it will be no 'end-all' but instead a beginning"(113). Unlike Rackin's view on time, I agree with her view on Macbeth's evil entrapment. It is apparent that, throughout the progression of the tragedy, Macbeth transforms from the loyal thane into the murderous king.

Thursday, October 24, 2019

KFC and McDonald’s marketing strategy in China Essay

Abstract McDonald’s is the greatest fast food chain in the world, its company sales and operate income was largely exceeded KFC on a global scale, but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy, emphases on finding the similarities and differentiations from â€Å"Seven P Formula† and finally makes a conclusion that localization is more suitable than globalization as the marketing strategy when fast food chain emerged in China’s market. Introduction Localization or Globalization has long been discussed when choosing strategic orientation in international marketplace. These two international marketing philosophies influenced enterprises’ current situation and future development. There are two fast food international companies named McDonald’s and Kentucky Fried Chicken (KFC) who initially adopted different marketing strategies in China that led to differentiation for their future development. McDonald’s first franchise was founded in the United States in 1955, serve people for hamburger, french fries and other type of fast food, while KFC also from the same country, is now one brand of Yum, which first restaurant was founded in 1952 and mainly sells unique taste cooked chicken. From global scope, McDonald’s is exceeding KFC from company sales, operating profit to worldwide system units. McDonald’s company- operated sales were ï ¼â€ž18875 million, operating income was ï ¼â€ž8764 million and it had 35429 systemwide restaurants in 2013(McDonald’s, 2013), while KFC’s company sales were ï ¼â€ž11184 million, operating profit was ï ¼â€ž1798 million and there were 18875 KFC restaurants in 2013(YUM, 2013). However, as these two global fast-food brands emerged in China, the situation has been reversed. McDonald’s annual report uses APMEA (Asia Pacific, Middle East and Africa) as representative of Asian but not show the profit from China while KFC can saw significant progress in China, and it highlighted the progress in new restaurants, recruits and volume growth in annual report. The difference between these  two fast food companies was mainly due to their marketing strategies. That is, localization is more suitable than globalization as the marketing strategy when fast food chain emerged in China’s market. Definition The concept of marketing has long been defined by different people. The easiest one to understand may be a process of planning and executing, from price, products, ideas and services to satisfy customers and organizations objectives (Ferrell et al, 1987). This definition emphases marketing as a process preformed in organization, which has an overview of its practical function. It has mutually beneficial between providers and customers’ exchange, where provider’s goal is to offer products and service to achieve profit and customer’s goal is to purchase products which benefit their daily life. Marketing strategy could be the plan that identifying what is the customers’ requirement and what marketing goals and objectives could be achieved if selling particular goods and services in an available time (Jonathan, 2009). Briefly is the competitive plan that the organization will have. Marketing strategy enables an organization to have an understanding on the envi ronment and achieve its goals and objectives by using its resources that can meet the needs of customs (Douglas et al, 2010). A good marketing strategy would effectively improve company to supervise their value and create consumers’ brand loyalty. Localization is a strategy that advocates enterprises to adapt to local culture. The process often set up their products, services and promotion customized relate to local market. Enterprise should try to integrate into and treat them as an inherent member but not a foreigner to the local culture in the target market, which emphasizes the enterprise must adapt to the environment to gain more space in order to further development (Warren, 2008). KFC is an example that has developed food, drink and service highly sensitized to localization. KFC was the first western fast food chain emerged in China in 1987. In order to succeed, KFC abandoned its U.S. business model and planned to sell core products and services locally. Since it started to now, the company’s strength and competences accumulation has exceeded a major part of fast food companies and successfully posed formidable barriers to competitors in China. Globalization was defined by Edmund as the process of creating links  between individuals and organizations that transcend national boundaries and a re not subject to political interference (Edmund, 2008). Globalization is also a marketing strategy that the organization extended their activities worldwide, it is a main tendency for international companies or company who want to operate in other countries. This tendency was influenced by technical factors such as information and communication technology revolution, and principle of finance and trade, also affected by the movement of people. Globalization will continue be a major tendency in the future because of opportunities, which created huge increases in prosperity, notably in emerging markets, such as China (Martin, 2013). McDonald’s was the example that opened it first restaurant in China in 1990 and adopted globalization strategy initially, but eventually achieved few successes than KFC in China’s market. The similarity and differentiation between KFC and McDonald’s in China’s market KFC opened its first outlet in Beijing in 1987, it was the first western fast food company at that time and now it has 4563 outlets, which can be regarded as the largest restaurant chain in China (YUM, 2013). McDonald’s first restaurant opened in China in 1990, and now it has 2003 outlets all around the China. From the apparent distinction of the outlets, it is necessary to analyses the similarity and differentiation between them. The largest difference was the time these two companies settled in China and implemented their strategies. Franchising is a business format that the franchisor grants a license to franchisee and franchisee then can use it logo, products and goodwill. For example, McDonald’s allow other business man open their chain by using the same name if they have paid initial fee and ongoing management service fee (Colin, C et al, 2012). KFC use collaborative mode l of direct and franchise chain which laid the solid foundation of completive advantages. KFC is earlier than McDonald’s to implement franchising, who established the first franchising restaurant in 1993 and continue implement â€Å"do not start from scratch† mode, which means franchisee do not need to found a location, recruiting and training new employees but apply to join in and take over a mature restaurant. In that situation, franchisees can omit the preparatory work and incorporate themselves to the standard management system as soon as possible. However,  McDonald’s insist on implementing direct chain operate until 2003, while KFC has developed about 40 franchise locations during this period. Thus, McDonald’s was fall behind to KFC at the initial stage, which have deep influence on their future development. Marketing strategy helps make recognition of international opportunity on seven parts: product, price, promotion, place, positioning, packaging, and people. The â€Å"Seven P Formula† was used to evaluate and reevaluate the b usiness activities. As the marketing environment changed so rapidly that it is vital to track and achieve the maximum results by adjust seven P (Brain, 2004). The similarities and differentiation of seven P between two companies also illustrate localization is suitable than globalization. Product â€Å"A product is anything that be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.† (Philip, 2011). A product contains good, service and ideas. Food is a heart concept of the society and services from the fast-food chain would attract consumers and change customers’ attitude. KFC obtained the success of fast food market mainly by selling chicken products. KFC’s products utilized standard production, which selling inexpensive western-style items with local favor. KFC’s menu changed rapidly to follow the changeable market as they followed product life cycle from introduction, growth to maturity and finally decline. Some products offered temporarily while other permanently. For example, since 24th of March in 2014, KFC started to use the new menus, which eliminated seven items, renewed one item and added fourteen items. The totally variety has reached to 66 products. The success of KFC also from its spec ial ingredients, Sanders’ Original Recipe of â€Å"11 herbs and spices† is one of the most famous trade secret in fast food industry (Chartrand, 2001). The mystery ingredients mixed with local ingredients created a large amount of customers. The manager of KFC realizes that the customers in Sichuan, Hunan and Chongqin are preferred chilly while Shanghai customers would complain the dishes are too spicy. So the company adopted the localization strategy in products and finally changed its recipes to suit the region. McDonald’s mainly selling hamburger with beef, which is a typical western food style. Chinese prefer chicken to beef for some reasons. Firstly, may be  the price, according to the latest price of beef and chicken, there is large gap between them, the average price of beef is 66.60RMB (approximately 6.5 pounds) per kilogram while the average price of chicken only in 19.58RMB (approximately 1.8 pounds) per kilogram (data from the government of china price). Secondly, the traditional cultivation industry in China raise more chicken than cattle, as cattle is so heavy that will eat more and its long growth stage means costly when buying. Due to the price of raw materials, company would change their recipes to adapt the regions, which means products localization. By far, McDonald’s menus have seventeen types of burger and four type of rice, others are beverages and dessert. And McDonald’s insist on standardization on products and just had little change on some food, such as start to sell soy milk for breakfast from 2011. From the difference of the menu, it is obviously that KFC has more products and local appetite products than McDonald’s. Compared the products, KFC’s localization strategy is more suitable than McDonald’s globalization strategy in China. Price Price is the customer pays for a product or a service. It is the most important factor of marketing (McCarthy, 1975). Prices would affect company’s marketing decision and organization’s goal and the achievement in sales volume would influences price reversal. So, it is difficult for manager decide which price is the best, especially in a downturn. Because recessions make customers are able to shift another products or service with lower price as alternatives or substitute (Douglas.2010). The price of a product may go up or go down along with time and location. The right choice of pricing strategy will benefit the company’s competitive position. KFC and McDonald’s use multiple pricing strategies in different situation. They mainly choose the price skimming strategy, the process of selling product or a service for a high price initially, then gradually reducing the price in order to access new market segments(Price , 2009) as their pricing strategy in China. The staple food in KFC contains ten units(six of burger, two types of roll and two types of rice ) in the latest menu, hamburgers’ price fluctuated around 14 RMB (approximately 1.3 pounds), while McDonald’s have nine burger as its staple food and the price range from 6 to 16.5 RMB due to  different meat. McDonald’s mainly sell beef burger all around the world, but the high price is not suitable in developing country, therefore, it started sell burger with pork, chicken, duck and fish. KFC and McDonald’s fierce competition sometimes force each other to adjust their price according to the cost and demand. Promotion Promotion is an activity that designed to boost the sales of products and service (Jonathan, 2009). Sales promotion also defined as an activity or martial that acts as an inducement to stimulate consumers to buy the products (Sally et al, 2012). Companies are aimed at stimulating sales through advertising campaign, temporary price reductions and variety types of promotion methods. The brand would be intangible assets and goodwill of a company. The more successful it promote, the more it will creating brand loyalty from customers. KFC restaurant in China has a large logo of ‘KFC’ and the portrait of Colonel which leave deep impression on Chinese. It has changed old logo to a new one, which stress on â€Å"Taste† and present youthful energy, friendlier and more welcoming. The promotions of KFC are varied from advertising in television to Internet, or distributing coupons in public place. Every year, KFC would have new menus to attract customers and provide meal set, such as buy burger with cola together will save money. Sometimes KFC will send gifts as premiums to attract customers, especially children. It also distributes coupons in the street or can download app of KFC, then you can get small discount from the product. McDonald’s logo is a golden arch of M, with a slogan of ‘I’m lovin’ it’. The promotion method of McDonald’s is similar to KFC. Coupons, package and digital marketing all create growth in marketing. Place and Positioning Place is where the products or service actually sold, it includes geographical location which offered products or services and different types of distribution channel (McCarthy, 1975). The product or service positioning has been described as the place occupied in a particular marketing where product is targeted by customer (Wind, 1980). Generally, Fast food chain has two target consumers. One is the people who live in a busy life. Such as employees who spend whole day in front of computers. These people busy at their working and had no time preparing food. Fast food gives them the chance to eat in a very short time. The other is the consumer who does not like cooking such as young people. KFC and McDonald’s give them the chance to try new. Target on these consumers, these two companies has their special outlets placement strategy. In order to satisfy consumers who have a busy lifestyle, they open their outlets in cities, in which has a higher population density and well-developed transport system. And to those who want to try new and unwilling to cook by themselves, the restaurant always placed close to schools, universities, city centre and commercial areas that young people study at and prefer to go. It has published in McDonald’s official website for the restaurant development. â€Å"McDonald’s looks for the best locations within the marketplace to provide our customers with convenience. We build quality restaurants in neighborhoods as well as airports, malls, tollways, and colleges at a value to our customers.†(from McDonald’s official website), while KFC provides customers with the most convenient, desirable and accessible restaurant locations across the country, such as the outlets in the city centre of Beijing and Shanghai, where has shopping mall or commercial street. People go shopping in those place prefer to find a comfortable place to have a rest, drink a cup of tea or coffee and eat some food. KFC and McDonald’s success in choosi ng location set a good example for other fast food restaurants. Packaging Packaging is a part of marketing process and link to brand identity. The impact on the image of product ultimately derived from customer’s perception of satisfaction. Package is a vital part of a product that making it more versatile, safer and easier to use (Sally et al, 2012). The customer would evaluate the product or service from the first moment of seeing. And package characteristics help sharp buyers’ impression during use. Then their attitude would influence their purchase decisions. KFC’s package adopted world class packaging with new logo which has character of KFC and the portrait of Colonel in the middle of front page. And the design is flexible to local market. McDonald’s package use more colorful package with creative idea. And also has the logo ‘M’ in every package. These two companies both  adopt family packaging, an approach in which all of company’s package are similar or include one major element of the design (Sally et al, 2012), as their approach to promote. Both of their package had live a deep impression on Chinese. People All the people directly or indirectly involved in the service or production will concern in market when making marketing strategy. Customers, employees and other people are inseparable when production and consumption happened. It is essential to pay attention to those people (Booms et al. 1981). KFC in China targets on the concepts of family and group. The customers range from children to the elders. Before 2004, McDonald’s insists on families centered on children, at the same time, attracted young person and young parents. After the year of 2004, the target market has been young people whose age between 4 and 30. McDonald’s advocates the passion and enthusiasm in younger while KFC emphasis on the harmony between family members, in China, this particular marketing where the concepts of family was strengthen, KFC therefore occupied advantages. Through the comparisons of KFC and McDonald’s from seven aspects in marketing strategy, it can have a clear judgment between them. The reason why China has become the place that KFC exceed McDonald’s initially because the policy makers think highly of this particular market and understand the cross cultural management, the appropriate survey helps avoid mistake. Conclusion In conclusion, KFC and McDonald’s adopted different strategies for their development in China. The gross or net profit from their annual report shows that they both have success on operating and developing, but the content emphases on China’s market have apparent difference as their initially adopted localization and standardization (globalization) in advent of China. It means the localization strategy of KFC adopted in China market is more suitable than globalization strategy. The great achievement of KFC in China is not an accident while McDonalds’ backward does not mean their strategy is not good. KFC’s success is largely because it realizes the distinctiveness of the Chinese market and emphasis on the local environment and local customers. References: Booms, B. & Bitner, M. J. (1981). Marketing Strategies and Organizational Structures for Service Firms. Marketing of Services, James H. Donnelly and William R. George, eds. Chicago: American Marketing Association, 47-51. Brain, T. (2004). The 7 Ps of Marketing. Million Dollar Habits: Proven Power Practices to Double and Triple Your Income. p133-140 Charles, D.(2011). A Dictionary of Marketing (3rd ed). Oxford: Oxford University Press. Wansink, B. (1996). Can package size accelerate usage volume?. Journal of Marketing 60(3):1-14 Chartrand, S. (2001). 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