Creating the Myth Essay Example | Topics and Well Written Essays - 1000 words

Creating the Myth - Essay Example Creating the Myth â€Å"Myths are common stories at the root of our universal existence.†(Seger 356-364) Meaning that these stories have been told since mankind first began to tell stories. As different as they may be in appearance, we all have a familiarity that could be called comforting. They speak to a part of us. It is something that can connect each and every one of us regardless of age, gender, ethnicity, religion, or geographic location, because it is in some way a part of all people all over the world. It is called â€Å"The Hero’s Journey† It is present in our stories, fairytales, ritual, but it is part of our general psychological development as individuals, as well.(Vogel) â€Å"The Hero’s Journey† follows the central figure of the story. The hero is an archetype that stands as a representation, in most cases, of what is good. (â€Å"Oracle ThinkQuest†) We will then follow the hero through his adventures, quests, trials and tribulations, through love and loss; all in hopes of seeing the hero succeed in the end. Star Wars, in particular, is a perfect example of â€Å"The Hero’s Journey† and the central character of Luke Skywalker is the perfect example of the hero archetype. He is normal. His life is simple. He dreams of more. In meeting his mentor in the desert he finds his guide in starting his quest. His whole world changes, literally in his case as he does, in fact, leave his home planet behind. He meets amazing characters and gains greater power. We see ourselves in the hero. We all want to be that person of average, humble beginnings intended for greater things. All the disappointments and pitfalls of our lives are just road blocks on the way to our destiny. Someday we will all get to blow up the Death Star. The hero archetype can present itself in many ways. Not every hero is automatically an easy hero as Luke Skywalker. â€Å"The Thematic Paradigm† shows that the hero in a story, are people that possess completely opposite traits.(Ray 342-351) Meaning that the character may be a mobster who tenderly sings to his houseplants. Two sides in the same person, light and dark, and little good and a little bad all at once. This makes their behavior not as easy to predict. Ray, also, explains that there is more than one kind of hero. The â€Å"bad, bad, boy† template, which can be seen in the ShowTime series Dexter, follows the story of a main character who happens to be a serial killer. Now Luke Skywalker is an example of the traditional â€Å"good, good boy† representation. (3) Meaning simply, that he is the white knight, just and moral. But, the character of Han Solo, who is essentially a gambling mercenary, is considered the reluctant hero.(3) He is capable of being heroic, but it will take some pushing in the right direction in order for him to overcome his more selfish nature. â€Å"Myths are marketable†¦Ã¢â‚¬  (Seger 356-364) This is clearly true. The majority of, what would be called blockbusters are movies that have made their way into modern culture and have always followed â€Å"The Hero’s Journey†

Corporate Finance Math Problem Example | Topics and Well Written Essays - 2000 words

Corporate Finance - Math Problem Example Liabilities on the other side also increased due to the expansion, while the equity deteriorated little bit in the year 2007 by 0.106 million because of the net loss of the company. Ans-2): Cash flow statement shows that the account receivable head of the company was increased with a rapid pace in the year 2007, which showed that the company was involved in credit sales. Cash flow statement also showed that the company spent $0.711 million to acquire the fixed assets during expansion of their network. The cash flow available to be distributed among the shareholders after the company has made all the investment in working capital and fixed assets to enhance the ongoing operation is called free cash flow (FCF). Ans-4): The assets which are used in the operation of the business like inventory, long term operation assets and plant & Equipment are known as operating current assets. By contrast, the fund which comes from the suppliers and reported as account payable, accrued wages and accrued taxes are referred to as operating current liabilities. Since both the ... o be distributed among the shareholders after the company has made all the investment in working capital and fixed assets to enhance the ongoing operation is called free cash flow (FCF). USES OF FCF: It is used to: Pay interest to debt holders. Pay dividends to shareholders. Repurchase stocks from the shareholders. Repay debt holders, which had been paid partially before. Buy marketable securities or other non-operating assets. Ans-4): The assets which are used in the operation of the business like inventory, long term operation assets and plant & Equipment are known as operating current assets. By contrast, the fund which comes from the suppliers and reported as account payable, accrued wages and accrued taxes are referred to as operating current liabilities. Net Operating Working Capital 2007 $ Operating Current Assets (Cash+Account Receivable inventories) 1926802 Operating Current Liability (Account Payables + Accruals) 608960 Net Operating Working Capital (Operating Current Assets - Operating Current Liabilities) 1317842 Net Operating Working Capital 2006 $ Operating Current Assets (Cash+Account Receivable+ inventories) 1075400 Operating Current Liability (Account Payables + Accruals) 281600 Net Operating Working Capital (Operating Current Assets - Operating Current Liabilities) 793800 Total Net Operating Capital 2007 $ Net Operating Working Capital (NOWC) 1317842 Operating Long Term Assets (OLTA) 939790 Total Net Operating Capital (NOWC - OLTA) 2257632 Total Net Operating Capital 2006 $ Net Operating Working Capital 793800 Operating Long Term Assets 344800 Total Net Operating Capital 1138600 Ans-5) Net Operating Profit After Tax (NOPAT) $ 2007 2006 Earning Before Interest and Taxes (EBIT) (158560) 146600 Tax Rate = 40% 0.4 0.4 NOPAT

Magnesium Ribbon and Hydrochloric Acid

Magnesium Ribbon and Hydrochloric Acid   Group members: Kiara Anderson, Laura Knott, Jackson Baker Chosen factors: magnesium (Mg) is known as a chemical element with the atomic number of 12. Hydrochloric acid (HCL) is a strong, colorless mineral acid used with many purposes. Chosen experiment: The task is to alter and record the different temperatures when magnesium ribbon is places hydrochloric acid. Research questions: How will the magnesium ribbon react to the hydrochloric acid? How quickly will the magnesium ribbon react to the hydrochloric acid at different temperatures? Will it be a slower reaction with the ice bath? Will it have a quicker reaction with a higher temperature? Background research: Magnesium (Mg) is known as a chemical element with the atomic number of 12. The silvery white solid is an abundant element found in the earths crust which was first discovered in 1755. Today magnesium has many uses for example photography, fireworks, bombs and flares. Magnesium isnt just used for entertainment it is also a key nutrient for health. Due to the human body it is important to a normal bone structure, magnesium is essential to disease prevention, low magnesium levels have been linked to some diseases such as osteoporosis, high blood pressure, diabetes, stroke, clogged arteries and heart disease. Hydrochloric acid (HCL) is a strong, colorless mineral acid used with many purposes. This substance is produced in the stomach of the human it has the job to break down proteins. It is located and used in many ways for example it is contain in toilet cleaners and used for clean the toilet. Temperature is a measure of the warmth or coldness of an object or substance with reference to some standard value. The temperature of two systems is the same when the systems are in thermal equilibrium.   (Temperature. Dictionary.com. Dictionary.com, n.d. Web. 12 Feb. 2017.) Temperature can have many chemical reactions on experiments or natural substances. Different temperatures can either increase or decrease the speed of the particles in liquids or gases, causing particles to collect more energy, and to collide and creating chemical reactions when temperature is increased. Aim: To test the differences between different temperatures and how quick the magnesium ribbon reacts to the hydrochloric acid hypothesis: the higher the temperature the quicker or bigger the chemical reaction is when a magnesium ribbon is drop in the beaker of 25ml of hydrochloric acid. Also when the experiment is set in the ice bath, the reaction time will be much slower than the other temperature sets. equipment/materials: 5 x 80ml beaker Hydrochloric acid 15x 25ml = 375ml 15 x magnesium ribbon 3x ice (ice bath) 3x ice cream container 3x heat pad 1x thermometer 3x heat mat Method: Before anything was started, the whole method was reread and memorised so there was an understanding of the experiment. Next the correct PPE was equipped so if there was an error there was some protection, the equipment that was essential to equip was Closed in shoes Apron Safety goggles/classes Gloves Hair net Once the PPE was suited up, all the equipment was checked to make sure there was nothing missing, so the experiment didnt need to be paused just to get more equipment. The experiment was started by first unpacking the equipment and tprepare the hydrochloric acid by putting 25 ml in each beaker, then setting up the heat plate to the right setting to heat the hydrochloric acid to 80 C. once the heat plate hit its aiming temperature the beaker was placed on it till it hit the temperature of 80 C when it hit 80 C exactly, a piece of magnesium was placed in the beaker with the chemical reaction being recorded by both a timer and writing down what happened. The same steps happened with the other temperatures, which were 60 C, 40 C, the room temperature (22 C) and the ice bath (6 C). Results: temperature 1st test 2nd test 3rd test observations Ice bath =6 C 5:03:53 ->8 C 5:10:31 +   5:57:31 ->8 C 5:12:24 ->8 C Room temp 22 C 1:19:32 ->28 C 1:25:62 ->27 C 1:27:78 ->26 C Temperature increases with magnesium 40 C 48:85 sec ->43 C 0.1 molecule 4:45:31 ->46 C 0.1 molecule 3:19:69 60 C Wasnt rapid just frizzing 60 C 45:28 75 C 49:03 76 C 41:44 71 C bubbling 80 C 47:81 82 C 48:65 87 C 49:57 90 C Bubbling Discussion: During this experiment it was just expected in the hypothesis as the temperature went lower the slower the reaction time, that was also the only pattern noticed in the experiment. The experiment was very successful besides at one point in the experiment were the hydrochloric acid strengths were mixed up instead of using 1 molecules we use 0.1 molecule for at least 2 tests. Evaluation: during the experiment, there was only one error which was the molecule strength was mixed up, instead of using the 1 molecule on 2 of the 40 ÃÅ'Ã…  c tests we use 0.1 molecule this could have been avoided if we paid more attention to the equipment we used in the test. Conclusion: this EEI (extended experimental investigation) has discussed the aim of the experiment, the method and the results of the experiment, also the errors of the investigation that will be made sure that the same errors will not be made in future experiments. The main substances that were used in the experiment were hydrochloric acid (HCL) and magnesium ribbon(Mg) when these materials combined there was a chemical reaction, the reaction was that there was bubbling and fizzing when the magnesium dissolved, there was a pattern when the temperatures changed, the molecules in the acid would change speed cause the reaction to be either fast or slow, when the acid was at a high temperature for example 80 C the molecules in the acid were packed together but free to move but they were moving at a high speed but not as fast as gas molecules, this was causing the acid to bubble like boiling water, as the temperature was high this made the magnesium ribbon to dissolve faster. A real-world version of this experiment could be when cooking steak on a barbeque where the higher the temperature the faster the meat will cook.

Macbeth: Time And Evil :: essays research papers

The Shakespearean tragedy of Macbeth is one of the shortest of all his plays. The story of one man's determination to secure his position as king has become a literary classic around the world. Many critics have applied their input on what they believe to be the proper analysis of Macbeth. However Phyllis Rackin's interpretation of the play has become the counter balance to which I place my critique. Rackin's criticism of Macbeth employs both the importance of time and the overwhelming power of evil; these ideas are only two of the many themes displayed in Shakespeare's illustrious tragedy. Rackin analyzed that time was a major factor in Macbeth and all his actions were a "race against time"(108). She also noticed that Shakespeare started his play with a question about time, "When shall we three meet again†¦?"(Act I, scene I). Rackin viewed Macbeth's reign at king as a pause in time, at which moment the sun ceases to rise and darkness engulfs Scotland. At the death of Macbeth and the end of his sovereignty, Macduff pronounces, "time is free"(Act V, scene VIII). The issue of time has been strongly supported by Phyllis Rackin, however I view this issue as an insignificant matter in the story of Macbeth. Time is an issue in all plays and would function the same in any other suspenseful thriller. Along with time, Phyllis Rackin critiqued the use of the compelling manipulation of evil. In Macbeth, the main character becomes enraged with an evil urge to maintain his status as king. Macbeth's cravings begin when he is no longer capable of waiting for the witches' prophesies to come true and murders the king. He continues he rampage with the murders of Banquo and Maduff's intermediate family. This can all be foreseen after Macbeth kills Duncan and cries out that "the deed will not be 'done when 'tis done,' that it will be no 'end-all' but instead a beginning"(113). Unlike Rackin's view on time, I agree with her view on Macbeth's evil entrapment. It is apparent that, throughout the progression of the tragedy, Macbeth transforms from the loyal thane into the murderous king.

KFC and McDonald’s marketing strategy in China Essay

Abstract McDonald’s is the greatest fast food chain in the world, its company sales and operate income was largely exceeded KFC on a global scale, but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy, emphases on finding the similarities and differentiations from â€Å"Seven P Formula† and finally makes a conclusion that localization is more suitable than globalization as the marketing strategy when fast food chain emerged in China’s market. Introduction Localization or Globalization has long been discussed when choosing strategic orientation in international marketplace. These two international marketing philosophies influenced enterprises’ current situation and future development. There are two fast food international companies named McDonald’s and Kentucky Fried Chicken (KFC) who initially adopted different marketing strategies in China that led to differentiation for their future development. McDonald’s first franchise was founded in the United States in 1955, serve people for hamburger, french fries and other type of fast food, while KFC also from the same country, is now one brand of Yum, which first restaurant was founded in 1952 and mainly sells unique taste cooked chicken. From global scope, McDonald’s is exceeding KFC from company sales, operating profit to worldwide system units. McDonald’s company- operated sales were ï ¼â€ž18875 million, operating income was ï ¼â€ž8764 million and it had 35429 systemwide restaurants in 2013(McDonald’s, 2013), while KFC’s company sales were ï ¼â€ž11184 million, operating profit was ï ¼â€ž1798 million and there were 18875 KFC restaurants in 2013(YUM, 2013). However, as these two global fast-food brands emerged in China, the situation has been reversed. McDonald’s annual report uses APMEA (Asia Pacific, Middle East and Africa) as representative of Asian but not show the profit from China while KFC can saw significant progress in China, and it highlighted the progress in new restaurants, recruits and volume growth in annual report. The difference between these  two fast food companies was mainly due to their marketing strategies. That is, localization is more suitable than globalization as the marketing strategy when fast food chain emerged in China’s market. Definition The concept of marketing has long been defined by different people. The easiest one to understand may be a process of planning and executing, from price, products, ideas and services to satisfy customers and organizations objectives (Ferrell et al, 1987). This definition emphases marketing as a process preformed in organization, which has an overview of its practical function. It has mutually beneficial between providers and customers’ exchange, where provider’s goal is to offer products and service to achieve profit and customer’s goal is to purchase products which benefit their daily life. Marketing strategy could be the plan that identifying what is the customers’ requirement and what marketing goals and objectives could be achieved if selling particular goods and services in an available time (Jonathan, 2009). Briefly is the competitive plan that the organization will have. Marketing strategy enables an organization to have an understanding on the envi ronment and achieve its goals and objectives by using its resources that can meet the needs of customs (Douglas et al, 2010). A good marketing strategy would effectively improve company to supervise their value and create consumers’ brand loyalty. Localization is a strategy that advocates enterprises to adapt to local culture. The process often set up their products, services and promotion customized relate to local market. Enterprise should try to integrate into and treat them as an inherent member but not a foreigner to the local culture in the target market, which emphasizes the enterprise must adapt to the environment to gain more space in order to further development (Warren, 2008). KFC is an example that has developed food, drink and service highly sensitized to localization. KFC was the first western fast food chain emerged in China in 1987. In order to succeed, KFC abandoned its U.S. business model and planned to sell core products and services locally. Since it started to now, the company’s strength and competences accumulation has exceeded a major part of fast food companies and successfully posed formidable barriers to competitors in China. Globalization was defined by Edmund as the process of creating links  between individuals and organizations that transcend national boundaries and a re not subject to political interference (Edmund, 2008). Globalization is also a marketing strategy that the organization extended their activities worldwide, it is a main tendency for international companies or company who want to operate in other countries. This tendency was influenced by technical factors such as information and communication technology revolution, and principle of finance and trade, also affected by the movement of people. Globalization will continue be a major tendency in the future because of opportunities, which created huge increases in prosperity, notably in emerging markets, such as China (Martin, 2013). McDonald’s was the example that opened it first restaurant in China in 1990 and adopted globalization strategy initially, but eventually achieved few successes than KFC in China’s market. The similarity and differentiation between KFC and McDonald’s in China’s market KFC opened its first outlet in Beijing in 1987, it was the first western fast food company at that time and now it has 4563 outlets, which can be regarded as the largest restaurant chain in China (YUM, 2013). McDonald’s first restaurant opened in China in 1990, and now it has 2003 outlets all around the China. From the apparent distinction of the outlets, it is necessary to analyses the similarity and differentiation between them. The largest difference was the time these two companies settled in China and implemented their strategies. Franchising is a business format that the franchisor grants a license to franchisee and franchisee then can use it logo, products and goodwill. For example, McDonald’s allow other business man open their chain by using the same name if they have paid initial fee and ongoing management service fee (Colin, C et al, 2012). KFC use collaborative mode l of direct and franchise chain which laid the solid foundation of completive advantages. KFC is earlier than McDonald’s to implement franchising, who established the first franchising restaurant in 1993 and continue implement â€Å"do not start from scratch† mode, which means franchisee do not need to found a location, recruiting and training new employees but apply to join in and take over a mature restaurant. In that situation, franchisees can omit the preparatory work and incorporate themselves to the standard management system as soon as possible. However,  McDonald’s insist on implementing direct chain operate until 2003, while KFC has developed about 40 franchise locations during this period. Thus, McDonald’s was fall behind to KFC at the initial stage, which have deep influence on their future development. Marketing strategy helps make recognition of international opportunity on seven parts: product, price, promotion, place, positioning, packaging, and people. The â€Å"Seven P Formula† was used to evaluate and reevaluate the b usiness activities. As the marketing environment changed so rapidly that it is vital to track and achieve the maximum results by adjust seven P (Brain, 2004). The similarities and differentiation of seven P between two companies also illustrate localization is suitable than globalization. Product â€Å"A product is anything that be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.† (Philip, 2011). A product contains good, service and ideas. Food is a heart concept of the society and services from the fast-food chain would attract consumers and change customers’ attitude. KFC obtained the success of fast food market mainly by selling chicken products. KFC’s products utilized standard production, which selling inexpensive western-style items with local favor. KFC’s menu changed rapidly to follow the changeable market as they followed product life cycle from introduction, growth to maturity and finally decline. Some products offered temporarily while other permanently. For example, since 24th of March in 2014, KFC started to use the new menus, which eliminated seven items, renewed one item and added fourteen items. The totally variety has reached to 66 products. The success of KFC also from its spec ial ingredients, Sanders’ Original Recipe of â€Å"11 herbs and spices† is one of the most famous trade secret in fast food industry (Chartrand, 2001). The mystery ingredients mixed with local ingredients created a large amount of customers. The manager of KFC realizes that the customers in Sichuan, Hunan and Chongqin are preferred chilly while Shanghai customers would complain the dishes are too spicy. So the company adopted the localization strategy in products and finally changed its recipes to suit the region. McDonald’s mainly selling hamburger with beef, which is a typical western food style. Chinese prefer chicken to beef for some reasons. Firstly, may be  the price, according to the latest price of beef and chicken, there is large gap between them, the average price of beef is 66.60RMB (approximately 6.5 pounds) per kilogram while the average price of chicken only in 19.58RMB (approximately 1.8 pounds) per kilogram (data from the government of china price). Secondly, the traditional cultivation industry in China raise more chicken than cattle, as cattle is so heavy that will eat more and its long growth stage means costly when buying. Due to the price of raw materials, company would change their recipes to adapt the regions, which means products localization. By far, McDonald’s menus have seventeen types of burger and four type of rice, others are beverages and dessert. And McDonald’s insist on standardization on products and just had little change on some food, such as start to sell soy milk for breakfast from 2011. From the difference of the menu, it is obviously that KFC has more products and local appetite products than McDonald’s. Compared the products, KFC’s localization strategy is more suitable than McDonald’s globalization strategy in China. Price Price is the customer pays for a product or a service. It is the most important factor of marketing (McCarthy, 1975). Prices would affect company’s marketing decision and organization’s goal and the achievement in sales volume would influences price reversal. So, it is difficult for manager decide which price is the best, especially in a downturn. Because recessions make customers are able to shift another products or service with lower price as alternatives or substitute (Douglas.2010). The price of a product may go up or go down along with time and location. The right choice of pricing strategy will benefit the company’s competitive position. KFC and McDonald’s use multiple pricing strategies in different situation. They mainly choose the price skimming strategy, the process of selling product or a service for a high price initially, then gradually reducing the price in order to access new market segments(Price , 2009) as their pricing strategy in China. The staple food in KFC contains ten units(six of burger, two types of roll and two types of rice ) in the latest menu, hamburgers’ price fluctuated around 14 RMB (approximately 1.3 pounds), while McDonald’s have nine burger as its staple food and the price range from 6 to 16.5 RMB due to  different meat. McDonald’s mainly sell beef burger all around the world, but the high price is not suitable in developing country, therefore, it started sell burger with pork, chicken, duck and fish. KFC and McDonald’s fierce competition sometimes force each other to adjust their price according to the cost and demand. Promotion Promotion is an activity that designed to boost the sales of products and service (Jonathan, 2009). Sales promotion also defined as an activity or martial that acts as an inducement to stimulate consumers to buy the products (Sally et al, 2012). Companies are aimed at stimulating sales through advertising campaign, temporary price reductions and variety types of promotion methods. The brand would be intangible assets and goodwill of a company. The more successful it promote, the more it will creating brand loyalty from customers. KFC restaurant in China has a large logo of ‘KFC’ and the portrait of Colonel which leave deep impression on Chinese. It has changed old logo to a new one, which stress on â€Å"Taste† and present youthful energy, friendlier and more welcoming. The promotions of KFC are varied from advertising in television to Internet, or distributing coupons in public place. Every year, KFC would have new menus to attract customers and provide meal set, such as buy burger with cola together will save money. Sometimes KFC will send gifts as premiums to attract customers, especially children. It also distributes coupons in the street or can download app of KFC, then you can get small discount from the product. McDonald’s logo is a golden arch of M, with a slogan of ‘I’m lovin’ it’. The promotion method of McDonald’s is similar to KFC. Coupons, package and digital marketing all create growth in marketing. Place and Positioning Place is where the products or service actually sold, it includes geographical location which offered products or services and different types of distribution channel (McCarthy, 1975). The product or service positioning has been described as the place occupied in a particular marketing where product is targeted by customer (Wind, 1980). Generally, Fast food chain has two target consumers. One is the people who live in a busy life. Such as employees who spend whole day in front of computers. These people busy at their working and had no time preparing food. Fast food gives them the chance to eat in a very short time. The other is the consumer who does not like cooking such as young people. KFC and McDonald’s give them the chance to try new. Target on these consumers, these two companies has their special outlets placement strategy. In order to satisfy consumers who have a busy lifestyle, they open their outlets in cities, in which has a higher population density and well-developed transport system. And to those who want to try new and unwilling to cook by themselves, the restaurant always placed close to schools, universities, city centre and commercial areas that young people study at and prefer to go. It has published in McDonald’s official website for the restaurant development. â€Å"McDonald’s looks for the best locations within the marketplace to provide our customers with convenience. We build quality restaurants in neighborhoods as well as airports, malls, tollways, and colleges at a value to our customers.†(from McDonald’s official website), while KFC provides customers with the most convenient, desirable and accessible restaurant locations across the country, such as the outlets in the city centre of Beijing and Shanghai, where has shopping mall or commercial street. People go shopping in those place prefer to find a comfortable place to have a rest, drink a cup of tea or coffee and eat some food. KFC and McDonald’s success in choosi ng location set a good example for other fast food restaurants. Packaging Packaging is a part of marketing process and link to brand identity. The impact on the image of product ultimately derived from customer’s perception of satisfaction. Package is a vital part of a product that making it more versatile, safer and easier to use (Sally et al, 2012). The customer would evaluate the product or service from the first moment of seeing. And package characteristics help sharp buyers’ impression during use. Then their attitude would influence their purchase decisions. KFC’s package adopted world class packaging with new logo which has character of KFC and the portrait of Colonel in the middle of front page. And the design is flexible to local market. McDonald’s package use more colorful package with creative idea. And also has the logo ‘M’ in every package. These two companies both  adopt family packaging, an approach in which all of company’s package are similar or include one major element of the design (Sally et al, 2012), as their approach to promote. Both of their package had live a deep impression on Chinese. People All the people directly or indirectly involved in the service or production will concern in market when making marketing strategy. Customers, employees and other people are inseparable when production and consumption happened. It is essential to pay attention to those people (Booms et al. 1981). KFC in China targets on the concepts of family and group. The customers range from children to the elders. Before 2004, McDonald’s insists on families centered on children, at the same time, attracted young person and young parents. After the year of 2004, the target market has been young people whose age between 4 and 30. McDonald’s advocates the passion and enthusiasm in younger while KFC emphasis on the harmony between family members, in China, this particular marketing where the concepts of family was strengthen, KFC therefore occupied advantages. Through the comparisons of KFC and McDonald’s from seven aspects in marketing strategy, it can have a clear judgment between them. The reason why China has become the place that KFC exceed McDonald’s initially because the policy makers think highly of this particular market and understand the cross cultural management, the appropriate survey helps avoid mistake. Conclusion In conclusion, KFC and McDonald’s adopted different strategies for their development in China. The gross or net profit from their annual report shows that they both have success on operating and developing, but the content emphases on China’s market have apparent difference as their initially adopted localization and standardization (globalization) in advent of China. It means the localization strategy of KFC adopted in China market is more suitable than globalization strategy. The great achievement of KFC in China is not an accident while McDonalds’ backward does not mean their strategy is not good. KFC’s success is largely because it realizes the distinctiveness of the Chinese market and emphasis on the local environment and local customers. References: Booms, B. & Bitner, M. J. (1981). Marketing Strategies and Organizational Structures for Service Firms. Marketing of Services, James H. Donnelly and William R. George, eds. Chicago: American Marketing Association, 47-51. Brain, T. (2004). The 7 Ps of Marketing. Million Dollar Habits: Proven Power Practices to Double and Triple Your Income. p133-140 Charles, D.(2011). A Dictionary of Marketing (3rd ed). Oxford: Oxford University Press. Wansink, B. (1996). Can package size accelerate usage volume?. Journal of Marketing 60(3):1-14 Chartrand, S. (2001). Patents; Many companies will forgo patents in an effort to safeguard their trade secrets. New York Times. Retrieved August 16, 2014. Colin, C & Jonathan, S. (2012). Listening course book. Reading: Garnet.p77-79 Douglas, W., &John, F., &Essam, I. (2010).Strategic Marketing Creating Competitive Advantage. Oxford: Oxford University Press. 7 Edmund, H. and Mike, N. (2008) A Dictionary of Human Resource Management (2nd. ed.).Oxford: Oxford University Press. Ferrell, O.C. and Lucas, G.H. (1987), An evaluation of progress in the development of a definition of marketing, Journal of the Academy of Marketing Science, 15(3), 12-23. Graham, H., &Nigel, F., &Brigitte, N.(2012). MARKETING STRATEGY & COMPETITIVE POSITIONG. Edinburgh:Financial Times. 6-7 Jonathan. L (2009). A Dictionary of Business and Management (5 ed.). Published by Oxford University Press. Edited by Jonathan Law. Kotler, P.C., Armstrong, G., Saunders, J.A. and Wong, V. (1996), principles of Marketing: The European Edition, Hemel Hempstead: Prentice Hall. McCarthy, E. (1975). Basic Marketing: A Managerial Approach (5th edition). Richard D. Irwin, Inc. McDonald’s.(2013).2013 Annual Report. Retried August 16, 2014, from http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/McDs2013AnnualReport.pdf Martin, M. (2013). Globalisation. FT.com. The Financial Times Limited Philip,K.,& Kevin,L.(2011). Marketing Management. 14th Ed. Prentice Hall Price Skimming.(2009). In Key concepts in marketing. Retrieved from http://search.credoreference.com.idpproxy.reading.ac.uk/content/entry/sageukmark/price_skimming/0 Sally,D.,&Lyndon,S.,&William,M.,&O.C.Ferrel(2012).Marketing:Concepts& Strategies(6th ed). China: RR Donnelly. Warren, L(2008). KFC in China: Secret Recipe for Success. Wiley. Wind, Y. (1980). Going to market: new twist for some old tricks.Wharton Magazine, 4 YUM. (2013). YUM! FINANCIAL DATA RESTAURANT COUNTS. Retrieved August 16, 2014, from http://www.yum.com/investors/restcounts.asp

History: Indentured Servant and New England Colonies

Wessell Webling like many who wanted to leave England in search of the better promised life in the colonies could not afford the oversea voyage. In exchange for the cost of the trip Webling became the indentured servant to Edward Bennett. Webling was to provide 3 years of servitude, and Bennett was to provide him with ample and substantial food and drink, proper shelter and good clothes to wear. During Webling's period of indenture he among many helped in the expanding of the English settlement, clearing new land for landowners. Through this time Webling was taught many valuable skills to prepare him for his life as a landowner after his term was completed. When three years was up, Bennett was to provide Webling with 50 acres of land in the Virginia colonies and all the necessary clothes needed. For this, Webling was to pay Bennett 50 shillings a year thereafter. In the Virginia colonies there was a lot of land to be colonized but not enough people to do so. The plan was to have the wealthier colonists provide the funds for the trip, and in return the person would be indentured for a period of 3 to 7 years. During their serve periods they were taught how to become successful landowners. When their terms were complete they were given all the tools and thing they needed to provide for themselves and their families and to do the same for the next person. Landowners gave their indentured servants such generous rewards because they knew that population growth was essential and migration was the best way to accomplish this goal. The author used this source to explain the differences between the Chesapeake region and the New England colonies. He showed that when people migrated to the New World in family units mostly settled in the New England colonies and the Chesapeake colonies were young indenture servants who had to work to pay back to cost of the passage. He also used the source to illustrate the reason the population growth was declining in the Chesapeake colonies, people were too old after their terms of indenture to start families. The Author is correct in how he uses the source as a personal first hand account of the type contracts that were used to ensure that the people who migrated fulfilled their full terms of indenture and after they did so they would receive the tools the needed to become successful farmers. It was a good example of how the two colonies were vastly different because of the lack of a family structure in the Chesapeake colonies. Wessell Webling: His Indenture (1622) Alycia M. Haynes History 231-08 Professor Tate 19 February 2009

Lewis Carroll In Wonderland Essays - Alice In Wonderland

Lewis Carroll In Wonderland Essays - Alice In Wonderland Lewis Carroll in Wonderland I.Through the writings of Lewis Carroll in the story Alice in Wonderland the difference between fantasy and reality can be seenthrough the eyes of a child. The stories created by Carroll are a combination of make believe stories made to entertain children he talked to on an almost daily basis. Seen as odd by adults in society Carroll better associated himself with children because of his stammering disability when speaking. A. Charles Lutwidge Dodgson B. Alice in Wonderland C. Impressions II.Charles Lutwidge Dodgeson A. Talents B. Pseudonym of Dodgson 1. Inspiration of Alice III.Alice in Wonderland A. Fantasy vs. Reality 1. Interpretation of Alice a. Growning-up b. Alice's feelings 2. True Fantasy B. Imagery IV.Impressions A. Impact on society 1. Interest of society 2. Ability to learn more Jennifer Stark Mr. Desormier English 12 Honors March 23, 1998 Lewis Carroll In Wonderland Through the writing of Lewis Carroll in the story Alice in Wonderland the difference between fantasy and reality can be seen through the eyes of a child. The stories created by Carroll are a combination of make believe stories made to entertain children he talked to on an almost daily basis. Seen as odd by adults in society Carroll better associated himself with children because of his stammering disability when speaking. Carroll the man of many talents was born Charles Lutwidge Dodgson on January 27, 1832. Out of a family of eleven children Dodgson was the oldest son and third child. As a child he was very academic and had many interest which he pursued after becoming a deacon in the Church of England. His many accomplishments include Mathematician, English logician, photographer, and novelist ("Carroll, Lewis"). From the imagination of Lewis Carroll came Alice in Wonderland and many books like it created for children. These books have been compared and interpreted by adults around the world to get a better understanding of who Carroll was as a person. For ages children have enjoyed reading about Alice and her adventure but that story is not the only thing accredited to Carroll. Carroll the man of many talents was born Charles Lutwidge Dodgson on January 27, 1832. Out of a family of eleven children Dodgson was the oldest son and third child. As a child he was very academic and had many interest which he pursued after becoming a deacon in the Church of England. His many accomplishments include mathematician, english logician, photographer, and novelist (Cohen 52-3). Later in life while writing humorous works he used the pseudonym Lewis Carroll. Dodgson arrived at this pen name by taking his own name Charles Lutwidge, and translating it into Latin as Carolus Ludovicus, then reversing and retranslating them in to English. The pen name he used only for nonacadmemic works. He then in turn used his real name when writing books on mathematics such as Euclid and His Modern Rivals (1879) which is one of historical interest ("Carroll, Lewis"). Carroll's inspiration to write Alice in Wonderland came from his entertaining of the Liddell children. Under the supervision of the governess, Carroll read stories to entertain them on their visits to his college room, where he taught mathematics. The children's father was dean of Christ Church College where Carroll taught (Hudson 264). Alice Liddell the oldest of the children was the one who begged Carroll to write the Alice Adventure's out, he did so and gave it to her. When handing the finished product to Alice he never gave any thought about hearing about it again. In weeks to come Henry Kingsley the novelist picked up the story while sitting in the drawing room of the Liddell house. When Kingsley finished reading about Alice and her Adventurers he urged Mrs. Liddell to persuade the author to publish it. Carroll impressed by Kingsley's suggestion consulted his friend George MacDonald. MacDonald read it to his children, in which they thoroughly enjoyed it and wished for "60,000 vo lumes of it." Carroll then revised it and published it in 1865 ("Carroll, Lewis"). It was all very well to say 'DRINK ME,' but the wise little Alice was not going to do that in a hurry. 'No, I'll look first,' she said 'and see whether it's marked "poison" or not'; for she had read several nice little histories about children who had got burnt, and eaten up by wild beasts and other unpleasant things, all

How To Motivate Your Workers Essays - Human Resource Management

How To Motivate Your Workers Essays - Human Resource Management How To Motivate Your Workers No workplace is more productive than a company that is filled with motivated employees. What can an employer do to get and keep workers motivated? Here are a dozen tips: Hire people who have the skills and abilities for the job. Give employees the training they need to do the job right. Treat employees with respect and courtesy. Set and explain goals for each employee or team. The goals need to be meaningful to the employee. They need to be measurable. They need to be achievable. Show an interest in the work the employee is doing in achieving the goals from day to day on the job. Ask what you can do to help, and do it. Reward employees for achieving goals. Make the rewards something the employee values. Get employees involved in decision-making about things that matter. Provide positive feedback and say thank you. Remember that people are motivated by different things. Use what motivates the employee, not what motivates you. Keep the workplace interesting. Know when employees are overworked and do something about it. Resolve conflicts as they come up. Give employees authority and let them know you expect responsibility.

Affixation In English And Vietnamese English Language Essay

Affixation In English And Vietnamese English Language Essay A purely human and non-instinctive method of communicating ideas, emotions and desires by means of a system of voluntarily produced symbols is defined as language (Sapir, Language, P.7). Therefore, every language itself provides attentive learners with a wide knowledge of the primary function, social nature as well as the important characteristic which is the system of symbols consisting of different levels from sound systems to meaning, such as phonology, morphology, syntax and semantics. Only the unity of these four systems can form what is so-called language. Correspondingly, with a purpose of researching on this field that is to bring you, Vietnamese learners of English, an in- depth look at how minimal meaningful English morphemes can be used again and again as building blocks to form different words and some relevance to the constitution of Vietnamese words, I hope this can be a useful material for you to approach English reading comprehension and bilingual translation work fr om a more efficient and interesting angle. Literary review According to Eugene A Nida, â€Å"morphemes are the minimal meaningful units which may constitute words or parts of words† (Nida, 1946:1) and are defined as units of semantic content or grammatical function. Morphemes are of two kinds: free morphemes, ones that can be uttered alone with meaning and bound morphemes, ones that cannot be uttered alone with meaning. Based on this definition, affixes are defined as bound morphemes because they occur before or behind roots or cores of all words and somewhat modify the basic meaning of the roots. e.g. Verb + – able Æ’Â   Adj: enjoy + – able Verb + – er Æ’Â   Noun: wait + – er, act + – or un + Adj Æ’Â   Adj: un + – productive, un + – easy Adj + – en Æ’Â   Verb: deep + – en, thick + – en Besides, like bound morphemes, affixes may also be derivational or inflectional, which means that affixes can create new words by deriving new words from other words or making minor grammatical changes necessary for agreement with other words without changing meanings or parts of words. From that point, affixation is assumed as the linguistic process speakers use to form new words by adding bound morphemes at the beginning, the middle or the end of words. Correlatively, affixes are divided into prefixes, suffixes, infixes, suprafixes or suprasegmental and so on. Some categories of affixes: Prefix un-do prefix -stem Appears at the front of a stem Suffix look-ing stem-suffix Appears at the back of a stem Infix Minneà ¢Ã¢â€š ¬Ã‚ ¹flippin’à ¢Ã¢â€š ¬Ã‚ ºsota st-infix-em Appears within a stem – common in Borneo-Philippines languages Circumfix a-scatter-ed circumfix-stem-circumfix One portion appears at the front of a stem, and the other at the rear Interfix speed-o-meter stema-interfix-stemb Links two stems together in a compound Duplifix teeny-weeny stem-duplifix Incorporates a reduplicated portion of a stem (may occur in front, at the rear, or within the stem) Transfix Maltese: k-i-t-e-b = â€Å"he wrote† (compare root ktb = â€Å"write†) s-transfix-te-transfixà ¢Ã¢â€š ¬Ã‚ ºm A discontinuous affix that interleaves within a discontinuous stem Simulfix mouse à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ mice Changes a segment of a stem Suprafix produce (noun) produce (verb) Changes a suprasegmental phoneme of a stem Disfix Alabama: tipli = â€Å"break up†

Identify how fundamental marketing techniques have been used to launch Essay - 1

Identify how fundamental marketing techniques have been used to launch a successful product - Essay Example It provides platforms and solutions for the consumer’s accessibility to time-sensitive information through telephone, email, text messaging, Internet, and all intranet-based applications (Frenzel 2004). Marketing is the practice of management that effectively and beneficially recognizes, foresees and satisfies customer requirements (Chartered Institute of Marketing, n.d.) Marketing concept, according to Kotler and associates (2008), is a customer-centered philosophy that productive sales and adequate investment returns are achievable when customer needs are met. It is focused on customer orientation, business-and-customer relationship and customer satisfaction (Kotler, 5) Marketing is an essential element of every commercial business, apart from the product type, environs, target market, or the service provided. With the arrival of modern technology, particularly the internet, innovative business forms have surfaced necessitating an array of marketing techniques to magnetize and maintain customers. Before 2002, BlackBerry was principally a wireless electronic mail solution, mainly targeted on the upper corporate sector. Partly based and highlighted from the old logo of BlackBerry phones, its original brand positioning was to be "the best wireless email solution for business." (‘Our Work: BlackBerry: Connecting a Breakaway Brand with its Users’ 2010). The increase in technology shifts and the impact of BlackBerry branding on the development of the general mobile communication market and its effect on consumer requirements and behaviours, prompted RIM marketing group to implement a repositioning of the BlackBerry brand: A repositioning that is beyond short-lived fashionable technology and email usefulness (‘Our Work: BlackBerry: Connecting a Breakaway Brand with its Users’ 2010). In 2002, the Research in Motion, together with Landor, a top branding expert, redesigned BlackBerry’s

Analyzing the character of Bird Essay Example | Topics and Well Written Essays - 1000 words

Analyzing the character of Bird - Essay Example At his present age of twenty eight years he still uses his nick name given to him in his adolescence. Carelessness and attitude to run away from challenging situations can clearly be witnessed by observing Bird’s behavior on the birth of his first child. Leaving his wife alone in the hospital to sweat he escapes into his years old desire of visiting Africa and imagines himself out of the hospital and into the market. Instead of returning back to the hospital to get to know of the status of the child’s birth he merely makes a phone call from a public phone to inquire about the status at the hospital. This behavior seems quite ironic. This is the time of a woman’s life when she needs her husband the most. This is when she needs all the encouragement and support to get motivated to assist the birth of the child. Just by knowing the fact that her husband is around, the man whose baby she is about to give birth to, is enough moral support for her. But Bird just didnâ €™t care. He opted for the easiest option available to him and ran out of the entire situation leaving his wife at the disposal of the doctors and his parents in law. Not very enthusiastic about fatherhood, Bird has been demonstrated as a person who runs away from all kinds of responsibilities. H feels that once he becomes a father he would be devoid of all his freedom, would be locked up in a cage with its door closed. The years that would come after his child’s birth would refrain him from going to Africa – The land of his dreams! Severely struggling between duty and desire Bird is really disappointed with life when the much awaited birth of his child does take place. Unfortunately the new born is a defective child. This further pulls the morale of the already dejected father into dungeons. At this point in his life as well the only person he thinks about is himself. This can easily be conveyed via author Kenzaburo’s (1968) following words in which he depi cts Bird’s instant reaction upon the news of his child’s abnormal birth, â€Å"Bird scuttled back to the bedroom, like a crab making for a ledge. He shut his eyes tight and tried to submerge himself in the warmth of his bed, as if by denying reality he could instantly banish it. But nothing changed. Bird shook in head in resignation.†(15) Reacting selflessly at the hospital and without meeting his wife he leaves her behind in the maternity home he ventures on into his own world running away from the hard hitting facts of life. Some earlier instances of his life, narrated by himself, show that he has considered himself to be in distress ever since he has tied himself in the bond of marriage. He narrates this feeling of his with the similitude of a person being held in a cage with the door of the cage being left open. The fist escape he opts for right after his marriage is that he gets himself drunk continuously for four months. The only thing he did was that he g ot drunk and listened to music. This was all at the expense of a lifetime relationship that he had just stepped into, a responsibility that he faced in the face of a wife who was dependent on him and on top of it all at the expense of his education. Yes, Bird was studying when he ventured on this carelessness spree. Setting aside all future prospects of establishing himself in the society Bird risked his

MKTG216 - Consumer Demographics Essay Example | Topics and Well Written Essays - 1000 words

MKTG216 - Consumer Demographics - Essay Example al., 2011). Based on the demographic perception, certain age groups decipher different choices than others. In addition to this, their choices of product are also influenced by cultural diversity. The buying behaviour of consumers is also mostly influenced by the income factor. Illustratively, luxurious products are preferred by people who have higher income than those who have lower income levels (Afzal & Pakistan, 2013). In order to justify the stated notions or speculations, the paper analyses the changes in household mortgage expenditure distributions and inequalities in Leichhardt and Fairfield from 2006 to 2011. The paper also aims to elaborate the distribution of household mortgage repayment differences in between the mentioned years. The Gini coefficients of the two cities, Leichhardt and Fairfield, have thus been analysed to measure inequality in the distribution of household mortgage expenditure. The Gini coefficient is used as a statistical measure associated with the income of a family that covers wages, salaries, income from properties, dividends, royalties and other sources of household incomes. The income earned by individuals is arranged according to certain ranking patterns and cumulative percentages of household are derived from it. Income and wealth are different from each perspective where income is defined as the total availability of monetary funds in the present situation whereas wealth refers to savings or other capital assets collected with the aim of future expenditure. Therefore, in a particular time period, the inequality in income would not affect the wealth distribution spontaneously within a demographic area. On the other hand, it is likely that a country with equal allocation of income has immeasurable inequality of wealth distribution. Contextually, Gini coefficient is important for the

Contemporary Management Accounting System Essay

Contemporary Management Accounting System - Essay Example Hopwood (1976), in his book ‘Accounting and Human Behaviour† had stated that, â€Å"Accountants and other members of the management team searching for means of understanding and improving standard setting and budgeting; must therefore see the process in its entirety and respond to it as a complex human and technical problem rather than one standing in technical isolation.† This implies that there has been a paradigm shift in the principles and practices of management accounting. Management accounting no longer comprises of only the technical aspect of accounting, but also the multifaceted management aspect of the business on the whole. The area of management accounting has undergone considerable changes during the past years. One of the major factors that had influenced the modifications in the management accounting practices have been the dynamically competitive and swiftly altering organizational environment that is prevalent today. Additionally, the present day business settings comprise of ongoing reformation in the working atmosphere, as well as continuing progress in the financial information arrangements. With the advent of new information system practices and the development of the Enterprise Resource Planning (ERP) systems, there has been a vast change in the management as well as financial accounting practices of modern day organizations. ... Hence, the role of management accounting professional were considerably influenced by the inclusion of various information systems as well as by the use of superior and efficient reporting tools (Roussoulis, 2007). Consequently, it can be stated that owing to these diverse changes in organizations leading to the emergence of modern contemporary organizations, the responsibilities of management accountants has been varying throughout the previous couple of decades. The modern accounting literature has constantly emphasised that there is a strong requirement for management accountants to diverge and deviate from the conventional bookkeeping role, to a more active role, that offers dynamic support to the organization’s management and comprises of rising involvement in business decision-making (Kaplan, 1995; Granlund & Lukka, 1997; Granlund & Lukka, 1998; Jarvenpaa, 2001). Furthermore, it has also been mentioned that the management accountants in the contemporary organizations are endowed with more responsibilities other than the routine categories of accounting tasks (Roussoulis, 2007). Under the prevalent business conditions, the management accountants of contemporary organizations are supposed to act like business partners for the management of the organization in addition to being change agents for the organization (Anthony & Govindarajan, 2007). The Concept of Management Accounting Management Accounting is one of the fundamental segments of the core management role of an organization. The management accounting practices comprises of the recognition, assessment, accretion, scrutiny, research, interpretation and correspondence of information that are required by the

United Nations Global Compact and Global Reporting Initiative. Why Essay

United Nations Global Compact and Global Reporting Initiative. Why Corporate Social Responsibility Matters - Essay Example Investors in corporations are not held accountable for whatever wrong or right decisions the group as a whole would do, since their liability is limited to their investments. Thus, whether the corporation does more harm than good or not by the products that they sell, it can be sued by its own entity alone, but the owners and investors would not be affected under state laws. These corporations will continue to exist as long as the customers choose to patronize their products. But during the recent decades, there has been some changes happening to the structures of some corporations. Many start to fall if they didn’t give back to the people that help them get established. Also, doing harm just to gain profits becomes a bad norm, thus the creation of a system that would balance quality of life within owners and stakeholders of corporations as well as the people they serve. This method of doing business is called Corporate Social Responsibility, or CSR. By the definition of Kotler and Lee (2005), â€Å"corporate social responsibility (CSR) is a commitment to improve community well-being through discretionary business practices and contributions of corporate resources.†... By the definition of Kotler and Lee (2005), â€Å"corporate social responsibility (CSR) is a commitment to improve community well-being through discretionary business practices and contributions of corporate resources.† They mentioned â€Å"discretionary† since it would still be the choice of corporations as to whether they will voluntarily commit to implement CSR in their business or not. A related term to CSR would be CSI, or corporate social initiatives. These are major activities undertaken by corporations to support social causes and to fulfil commitment to CSR (ibid.). With such ideals, it is portrayed that CSR would not only benefit the corporations, but also the government, its people and the environment. In this report, two examples of large groups that promote CSR around the world would be presented. First is the United Nations Global Compact (UNGC) and second is the Global Reporting Initiative (GRI). Both groups believe that sustainability and development can be attained by having corporations to voluntarily have transparencies in their company regulations and business plans as well as the development of beneficiary communities through transactions that promote social empowerment. The United Nations Global Compact (UNGC) The United Nations Global Compact or UNGC was launched in July 2000. It is the largest voluntary corporate sustainability initiative in the world, with over 8,500 signatories in 135 countries. The primary goal of the UNGC is to advance two complementary objectives (UNGC, 2011): To mainstream the ten business principles in business activities around the world; and Catalyze actions in support of broader UN goals, including the Millennium Development Goals (MDG’s) By

The Old Kingdom in Kemetic (Egyptian) History Essay

The Old Kingdom in Kemetic (Egyptian) History - Essay Example Afterwards, the name Misri replaced the name Kemet and the name continues to be in use by the Egyptians until today. The word Misri simply means a country. From then, Egypt prospered for many years as an autonomous country with a culture that is very famous for the great cultural developments in each and every section of human acquaintance right from arts, science, technology and even religion. The great monuments that still Egyptians celebrate influenced numerous early civilizations with a good example being both Greece and Rome (Mark 1). The Sahara desert, which is found in the Northern part of Africa nearly dividing the continent into two, is a good proof of overgrazing of cattle in the area. The Sahara desert, together with the discovery of many artifacts is a good evidence of the ancient agricultural civilization in the area at the time. Well organized agricultural activities both animal keeping and crop growing began in the area around 5000 BCE and the Badari community began to advance along the river Nile. The Amratian, Gerzean and Naqada communities later on joined the Badar and all together contributed to the development of the Egypt early civilization. At some time between 5000 BCE and 3200 BCE the written background of the land began with the development of Hieroglyphic characters by the culture of Naqada. The practice of mummifying the dead body was in place in the city of Hierakonpolis by 3500 BCE. Just like in all other cultures in the history of the world, the diminutive agrarian societies in ancient Eg ypt advanced into big urban areas (Mark 1). The unification of the Northern and the Southern kingdoms by Pharaoh Manes is the common event that took place between 3150 and 2686 BCE. Menes, who originated from the North successfully conquered south and joined it to the North to make one larger kingdom. This account came from Manetho who either lived

United Nations Global Compact and Global Reporting Initiative. Why Essay

United Nations Global Compact and Global Reporting Initiative. Why Corporate Social Responsibility Matters - Essay Example Investors in corporations are not held accountable for whatever wrong or right decisions the group as a whole would do, since their liability is limited to their investments. Thus, whether the corporation does more harm than good or not by the products that they sell, it can be sued by its own entity alone, but the owners and investors would not be affected under state laws. These corporations will continue to exist as long as the customers choose to patronize their products. But during the recent decades, there has been some changes happening to the structures of some corporations. Many start to fall if they didn’t give back to the people that help them get established. Also, doing harm just to gain profits becomes a bad norm, thus the creation of a system that would balance quality of life within owners and stakeholders of corporations as well as the people they serve. This method of doing business is called Corporate Social Responsibility, or CSR. By the definition of Kotler and Lee (2005), â€Å"corporate social responsibility (CSR) is a commitment to improve community well-being through discretionary business practices and contributions of corporate resources.†... By the definition of Kotler and Lee (2005), â€Å"corporate social responsibility (CSR) is a commitment to improve community well-being through discretionary business practices and contributions of corporate resources.† They mentioned â€Å"discretionary† since it would still be the choice of corporations as to whether they will voluntarily commit to implement CSR in their business or not. A related term to CSR would be CSI, or corporate social initiatives. These are major activities undertaken by corporations to support social causes and to fulfil commitment to CSR (ibid.). With such ideals, it is portrayed that CSR would not only benefit the corporations, but also the government, its people and the environment. In this report, two examples of large groups that promote CSR around the world would be presented. First is the United Nations Global Compact (UNGC) and second is the Global Reporting Initiative (GRI). Both groups believe that sustainability and development can be attained by having corporations to voluntarily have transparencies in their company regulations and business plans as well as the development of beneficiary communities through transactions that promote social empowerment. The United Nations Global Compact (UNGC) The United Nations Global Compact or UNGC was launched in July 2000. It is the largest voluntary corporate sustainability initiative in the world, with over 8,500 signatories in 135 countries. The primary goal of the UNGC is to advance two complementary objectives (UNGC, 2011): To mainstream the ten business principles in business activities around the world; and Catalyze actions in support of broader UN goals, including the Millennium Development Goals (MDG’s) By

Some Moral Minima Essay Example for Free

Some Moral Minima Essay In Some Moral Minima, Lenn Goodman argues that there are certain things that are simply wrong. Do you think Goodman is right? Using specific examples, explore the challenges Goodman presents to relativism. Determine whether you think there are such universal moral requirements, and defend your answer in a well-argued three-page paper. Your paper must be formatted according to APA (6th edition) style. You dont need any sources other than the Goodman paper and the text for our course. However, you must cite all your references properly. If you would like to refer to APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab in the left navigation bar, in your online course. Some Moral Minna By Lenn Goodman The Morally Right In â€Å"Some Moral Minima† I believe Lenn Goodman is right when he says certain things are simply wrong. I agree with Goodman on the issues he discusses such as slavery, genocide, terrorism, murder, rape, polygamy, and incest. I agree with Goodman on these issues because there is never a good time to kill for the sake of killing, rape for the sake of sex, or take ones rights away for the sake of gaining respect or wealth. Goodman basically discusses that every person whether it be man, woman, or child has the rights to live and be free from any and all inhumane treatment. Goodman’s main understanding is not to be quick on judging things we don’t understand, but to judge those things that are not morally right. I believe that all people are equal and have the right to live their own life as do the violators should have no rights to commit these unruly acts of wrong. Who are we to judge anyone or why should others have the right to murder, rape, or rip the rights of people away from them? The bible states, â€Å"Do unto others as you would have others do unto you† (Matthew, 7:12, Standard Version). I believe this is the best way to look at the situation on any of the issues that Goodman discusses. We should never judge anyone due to their sexual orientation, physical/mental handicapness, or any other feature in which they have no control over, such as the poor and the wealthy. Goodman discusses slavery as a act of wrong in the article and I really agree with his views on this issue. In the past some of our forefathers thought of slavery as a racially ethical right. Today in our society there are still some of the older generation that still look down upon the African American population simply because of the color of their skin.

Effect of Solanezumab on Alzheimer’s Disease

Effect of Solanezumab on Alzheimer’s Disease Solanezumab Introduction Alzheimer’s disease is chronic neurodegenerative disease which has a slow development which worsens over a period of time (Alzheimers Disease 2009). This disease is commonly linked with the overabundance of aggregated amyloid-beta (AÃŽ ²) peptide within the cerebral cortex and hippocampus (Doody et al. 2014). Solanezumab an Alzheimer’s drug is a monoclonal IgG1 antibody which is used against the mid-domain of the AÃŽ ² peptide (Alzforum.org 2015). This paper will cover aspects of this drug such as its development, chemical structure and mechanism of action and looking at issues the drug had during its development, regulatory approval and its post market surveillance. Development The development of this type of antibody is different from other monoclonal antibodies which are being tested currently. Comparing it to that of another drug called bapineuzumab, which binds to the N-terminal, Solanezumab was created to bind to the soluble AÃŽ ² peptide because it was predicted to it being far more effective than binding to the N-terminal portion of a molecule (Imbimbo et al. 2012). In the In Vitro studies which were undertaken for this drug, the parent’s antibody m266 which binds to the AÃŽ ² had been tested in a dialysis system involving the antibody solution in the bottom chamber which was divided by a dialysis membrane from the top chamber which had the human CSF. It was seen that a great amount of CSF AÃŽ ² was sequestered when the bottom chamber had PBS plus m266 at 48.91% as compared to PBS with a nonspecific mouse IgG being at 2.18% (Imbimbo et al. 2012). The result demonstrated in relation to AÃŽ ² binding that m266 was not able to bind to AÃŽ ² depos ited in parenchyma and cerebral vessels (Imbimbo et al. 2012 cited from [49]). Class of drug and Mechanism of action Solanezumab as defined by the WHO’s International Nonproprietary Names for Pharmaceutical Substances (INN) is an neuroprotectant (WHO 2007). Neuroprotection as dictated by Rafi and Aisen (2009) is the mechanism by which neurons are protected from degeneration; their use can be seen in patients who have suffered recent ischemic injury or a result from neurodegenerative diseases. It is seen that solanezumab’s mechanism of action is different to that of other passive immunotherapies. This is due to it targeting the central domain of AÃŽ ² peptide, which has been proposed as more effective in clearing N-terminal truncated or modified forms of AÃŽ ² peptide (Siemers et al. 2010). This has separated this drug from others such as bapinezumab which targets the N-terminal of the molecule exclusively (Samadi and Sultzer 2011). In the murine model, the M266 antibodies are seen to enter the cerebral spinal fluid at a concentration of 0.1% compared that that of in plasma, as with patients with AD, a single injection intravenously of the dose of .5, 1.5, 4 and 10 mg/kg resulted in the maximum plasma concentration for solanezumab (Bruno P Imbimbo, et al. 2012). Furthermore the mean total half-life of the drug was found to be 334 hours (14 days) after an injection of .5mg and 631 to 709 hours (26 to 30 days) when injected with 1.5, 4, or 10 mg which indicated that the lowest dose half-life compared to that of the high doses was most likely due to the drug concentrations falling below quantification limits, thus possibly preventing complete characterization of the terminal elimination phase for the dose given (Imbimbo et al. 2012 cited from Siemers et al. 2010). Chemical Structure Solanezumab is a humanized IgG1 derivative of the m266 AÃŽ ² monoclonal antibody of a mouse in which binds to the central region of the human AÃŽ ² peptide (Stefan DÃ ¼bel 2014). This antibody was produced inside A/J mice using a synthetic AÃŽ ² peptide conjugated with an anti –CD3 immunoglobin (Bruno P Imbimbo, et al. 2012). (Expand a bit more here) Identifying issues during drug development, regulatory approval or post marketing surveillances Currently 9 studies have carried out concerning the Solanezumab drug, 5 of which have been completed and the other 4 which are recruiting or currently active in their research (ClinicalTrials.gov 2015). The most well regarded and referenced is the Phase 3 Trials which were carried out by Eli Lilly in 2014 which looked at using Solanezumab for mild to moderate Alzheimer’s disease. In in murine model of the preclinical trials for the drug were tested for their safety and effectiveness. It was seen that the mice treated with the murine version of solanezumab called m266.2 were at risk to develop cerebral microhemorrhaging as compared to mice treated with 3D6 which the bapinezumab model for mice (Samadi, seltzer 2011 cited from [50]). The reasoning for this result was predicted to be that of the different binding paths of the drugs where solanezumab binds to the AÃŽ ² peptide exclusively as bapinezumab binds to both AÃŽ ² plaque and the n-terminal of the AÃŽ ² peptide (Samadi, seltzer 2011 cited from [43]). Phase I studies showed that when 19 test subjects were subjected to a single dose of solanezumab containing either .5,1.5,4.0 or 10 mg/kg that serious adverse side effects occurred in 4 , 1 in which had a placebo (add in results for this phase 1)( Samadi , Sultzer 2011). The events that occurred was syncope, fatigue and vertigo occurring from the does size given, although it was noted that these effects were not fault of the drug given (Imbimbo et al. 2012 cited [55]). The results of the study had shown that there altogether no changes in the cognitive scores which would indicate that the drug did not provide any benefit. In the phase II study was conducted looking at the drug being given over a period of 12 weeks. The various issues that occurred in these studies was that 8 patients had suffered from serious adverse side effects from the drug, these included cardiac, neurological and even gastrointestinal issues (Farlow et al. 2012). The table Figure (1) gives a summary to the adverse events that occurred between the placebo and varying dosage groups of the patients receiving the drug. (expand) When looking at the cognitive measurements in the patients to assess their cognitive abilities, the results showed that between the drug and the placebo, no important differences were seen on the 11 item or 14 item scores. Table figure (3) demonstrates these results showing these differences. This table can then indicate that there was no suggestion that any significant clinical benefit occurred. The Phase III trials which involved 2 double blind trials which the patients were treated with either the drug or the placebo given periodically over a period of 18 months. The outcomes were measured using the 11 item and 14 items cognitive scores to which the previous phase studies had used. The results showed that for the baseline characteristics that there were no differences between the control and drug group but for the cognitive and clinical outcomes they The adverse events that occurred during this trial were that cardiac arrhythmia occurred in 5% of patients who received the drug and 3.7% in the placebo (Doody et al. 2014). As well as the cardiac issues, 33 deaths had occurred, 24 in which were in the group who received Solanezumab In the discussion section of the studies they mention that from both the studies that were undertaken, none of them had shown any benefit that Solanezumab and the current studies have failed to show treatment effects on the hippocampal , total brain volume or the amyloid accumulation (Doody et al. 2014). Doody et al. (2014) goes on to mention that although the study did not show the efficacy of the drug being tested that further studies into the drug will be required to assess the particular approach they’ve taken. It can be seen a major issue concerning all the studies which were carried out is the lack of efficacy. As can be seen for all the results for the phase studies that all of them showed no significant improvement when it was concerning the 11 item and 14 item scores for the patients. Conclusion Solanezumab has also proven to provide a poor efficacy for the patients in which has taken it. The phase studies in which have been reported demonstrate this result occurring which can give evidence toward this particular monoclonal antibody to be ineffective as slowing the progression of Alzheimer’s. Although there was seen adverse side effects in the studies which may call for concern , it has been properly ruled out that the issues were not related to the drug as can be seen in the table results when comparing the control to the drug groups. To summarise solanezumab is not created the same as compared to other monoclonal antibodies, when discussing their binding site on the AÃŽ ² peptide, although this drug has proven to have a poor efficacy, it has shown that it causes minimal adverse side effects in comparison to other monoclonal antibodies currently being tested. If more study was to be taken place into altering the drug, in attempt to improve efficacy whilst minimising the adverse effects, it may come into market someday to help people. References Bruno P Imbimbo, Simone Ottonello, et al. Solanezumab for the treatment of mild-to-moderate Alzheimers disease. 2012. Stefan DÃ ¼bel, Janice M. Reichert. Handbook of Therapeutic Antibodies. John Wiley Sons, 2014. http://informahealthcare.com.dbgw.lis.curtin.edu.au/doi/full/10.1517/14712598.2011.578573 https://clinicaltrials.gov/ct2/results?term=solanezumabSearch=Search https://books.google.com.au/books?id=CiCOAwAAQBAJpg=PA336dq=solanezumabhl=ensa=Xei=fj5fVdixGMHbmAWRkYC4CAved=0CCwQ6AEwAw#v=onepageq=solanezumabf=false https://books.google.com.au/books?id=cTsTAAAAQBAJpg=PA165dq=solanezumabhl=ensa=Xei=fj5fVdixGMHbmAWRkYC4CAved=0CCcQ6AEwAg#v=onepageq=solanezumabf=false https://books.google.com.au/books?id=svHsBQAAQBAJpg=PA907dq=solanezumabhl=ensa=Xei=fj5fVdixGMHbmAWRkYC4CAved=0CB0Q6AEwAA#v=onepageq=solanezumabf=false http://www.alzforum.org/therapeutics/solanezumab

Importance of Life Revealed in Erich Maria Remarques All Quiet on the

Importance of Life Revealed in Erich Maria Remarque's All Quiet on the Western Front       Erich Maria Remarque's classic war novel, All Quiet on the Western Front, deals with the many ways in which World War I affected people's lives, both the lives of soldiers on the front lines and the lives of people on the homefront. One of the most profound effects the war had was the way it made the soldiers see human life. Constant killing and death became a part of a soldier's daily life, and soldiers fighting on all sides of the war became accustomed to it. The atrocities and frequent deaths that the soldiers dealt with desensitized them to the reality of the vast quantities of people dying daily. The title character of the novel, Paul Bà ¤umer, and his friends experience the devaluation of human life firsthand, and from these experiences they become stronger and learn to live as if every day were their last.    The killing and death of WW I depicted in the novel desensitizes Bà ¤umer to the reality that death is now a regular and driving force in his life, and that each human life is no longer sacred and precious. Bà ¤umer feels great emotion and sadness when one of his childhood friends, Kemmerich, dies early in the war. Bà ¤umer expresses his emotional despair after Kemmerich's death, stating, "I become faint, all at once I cannot do any more. I won't revile any more, it is senseless, I could drop down and never rise up again" (Remarque 32). Because this is one of the first deaths that Bà ¤umer witnesses personally and because Bà ¤umer and Kemmerich were childhood friends, the emotional impact is even greater. However, not all the deaths of his comrades effect him in such a powerful manner. The fighting gets to a point at which Bà ¤umer... ... him. Death, which he once agonized over, is now a daily occurrence and seems commonplace to him. Life, which he once took for granted, is now cherished beyond belief, and holding on to it becomes his greatest preoccupation. These effects are not limited only to Paul Bà ¤umer, but extend to all the millions of people that are involved, directly or indirectly, in the war. WW I has far-reaching impact. It not only touches those in combat on the front lines, but also those who support the soldiers and help to make munitions and supplies on the homefront. Bà ¤umer, and the millions of other people involved in WW I, learn the difficult lesson that the most trying experiences in life, or in this case death, are what make us the strongest and what drive us to survive. Works Cited Remarque, Erich Maria. All Quiet on the Western Front. New York: Balantine Books, 1928.

Do the media ‘construct’ social reality, or does it simply report on it

It is often suggested by scholars that the world and in all its content is ambiguous, there is no universal meaning, nothing can be interpreted the same way. Opinions are constantly clashing and facts somehow constructed, or tempered during the processes of news production. News becomes the fictions of reality; it becomes a way of story telling, made to the taste of the viewer, depending on the society of course. The same stories carry different values depending where when and how the stories are broadcasted, I will be talking about this in this essay. There are two approaches to report a piece of news; the realist, purely factual no interpretations given and very clear in usage of language. This method differs to that of the constructionist, in which events or situations are carefully analysed, and I will be talking about the implication of media â€Å"constructed† social reality. â€Å"Leaders who disillusion their followers live shorter politician lives than who learn to represent situations to their best political advantage†; (Bennett, 2007: p.111) here Bennett is almost suggesting that audience prefer to consume politically incorrectness over the truth, which could be troubling. It is true in terms of politics that politician are not always completely faithful to their promises Scheufele sited Entman’s definition of framing as ‘a scatter of conceptualization’ (1999), Conceptualization is the process of â€Å"inventing or contriving an idea or explanation and formulating it mentally† or â€Å"an elaborated concept† â€Å"framing is an extension of agenda setting† it set up a specific idea for an audience to believe in, audience is somewhat fooled into accepting one side of the story, and usually, they are unable or find it difficult to accept... ... Television in British Politics: Media, Money and mediated Democracy. Hampshire: Palgrave Macmillan. Glasser, T.L. (ed.) The Idea of Public Journalism. Chapter one. New York: Guilford Press. Luhmann, N. (2000) The Reality of the Mass Media. Cambridge: Polity Press. Richardson, J.E. (2007) Analysing Newspapers: an Approach from Critical Discourse Analysis. New York: Palgrave Macmillan. Journal articles: Barnhurst, K.G. and Mutz, D. (1997) ‘American journalism and the decline in event-centred reporting’, Journal of Communication. 47 (4): 27-53 Scheufele, D.A. (1990) ‘Framing as a theory of media effects ’, Journal of communications. 49 (1): 103-122 Links: AlJazeera English (2010) ‘China ban on dog meat draw angry outcry’ February 08 available at http://www.youtube.com/watch?v=LZLLhd_0p_c http://www.thefreedictionary.com/conceptualization

The Future Energy Systems Environmental Sciences Essay

The resources of biomass are limited and a deficiency of adequate available cultivated lands may be the major ground to curtail biofuel development in the long term [ 12 ] . Guaranting nutrient security has been and will ever be a national scheme for China, sing China has a monolithic population but a cultivated country per capita which is even less than half of the universe norm. China has set the biomass development rule that â€Å" developments of biomass are non allowed to vie with nutrient supply every bit good as lands, on which nutrients are supposed to be cultivated † [ 19 ] . Therefore, the potency of available fringy land resources is one of the influential factors to find the possible production of purpose-grown energy harvests. Agricultural and forestry wastes in China will play a important function in the future biomass development, in which the usage of biofuels in conveyance will hold to vie with the biomass usage of other sectors, such as electricity and heat c oevals [ 20 ] . Electricity is another AVF which drives vehicles to travel by utilizing electric motors. The application of electricity in vehicles greatly improves the vehicles ‘ energy efficiency and reduces vehicle fumes emanations, which is peculiarly of import in urban countries. Today, many trains and urban rail theodolite systems have been electrified. Electricity is provided straight from a public grid, where energy storage is by and large non a concern [ 21 ] . BEVs have drawbacks of a limited drive distance, comparatively long recharging clip, a high initial vehicle monetary value, low constituent continuances every bit good as demands of a to the full developed reloading substructure, etc. [ 22,23 ] . Plug-in intercrossed electric vehicles ( PHEVs ) emerged as a possible intermediate measure towards a to the full electric manner. Most obstructions which BEVs have to get the better of now are related to the battery engineering. This engineering is expected to optimize the bing Li bat teries in the short term and to develop new battery chemical science with significantly higher energy densenesss to enable the usage of BEVs and PHEVs with a longer all-electric scope in the long term [ 24 ] . If discoveries of the battery engineering can be obtained in the hereafter, electricity may be the most promising AVF in conveyance, due to the bear downing substructure is non basically different from the substructure of the current conveyance system. Hydrogen, an energy bearer, serves as another opportunity to replace the oil usage in conveyance. Combined with fuel cell engineering, H is transformed to electricity which is so used by electric motors to impel wheels. Advantages of a H fuel cell vehicle ( HFCV ) are observed, such as a long drive scope and zero emanation in a tank-to-wheels point of position provided H is stored on-board and produced off-board. There is another type of HFCV with on-board transforming of fuels, such as methyl alcohol, to hydrogen but with emanations from transforming fuels and a more complex on-board transforming system [ 23 ] . Today, the commercial degree of HFCVs is far behind the degree of biofuels, PHEVs and BEVs [ 25 ] . Many challenges of developing HFCVs demand to be overcome in the hereafter including efficiency betterments of fuel cell engineering and cut downing the high initial monetary value of the vehicles by maturating their on-board power system, in which batteries are besides needed today to gaining control and shop electricity, etc. However, the most ambitious issue of developing HFCVs is the deployment of the H substructure due to both the diverseness of the H production tract and dearly-won H distribution processes [ 26 ] . Replacement of oil usage, decrease of fuel ingestion every bit good as a lessening of CO2 emanations from the tank-to-wheels position are three direct benefits of utilizing electricity and H in conveyance. However, the last two benefits may lose in the electricity and H production procedure sing most current energy systems are dominated by fossil fuels. For case, electricity from the mean Chinese grid has the CO2 emanation strength ( measured as the CO2 emanation divided by the energy demand ) similar to that of a gasolene tract although a comparatively lower dodo energy ingestion strength ( measured as the dodo energy ingestion divided by the energy demand ) [ 27,28 ] . Another survey indicates that if H is produced with U.S. mean electricity ( more than 50 % of which is generated from coal-burning power workss ) , its usage, even in efficient HFCVs, can still ensue in increased CO2 emanations ; in contrast, if renewable electricity, such as air current power, is used for H producti on, the usage of H in any vehicle engineering will ensue in riddance of green house gas ( GHG ) emanations [ 29 ] . It has been shown that benefits of the oil usage replacing and the limited GHG emanation decrease can be obtained in the conveyance sector by using AVFs which are produced from dodo fuel dominated energy systems [ 30,31 ] . However, those benefits are non sufficient and current dodo fuel energy systems can non prolong the development of sustainable conveyance. It is necessary to place engineerings and schemes in conveyance, by which the oil usage can be replaced and options can be produced based on renewable energy beginnings. Consequences of implementing such engineerings and schemes in conveyance should be analysed in the context of the energy system.Future energy systemsAs discussed above, the development of sustainable conveyance with a large-scale decrease of GHG emanations and an use of oil independent options demands solutions from an overall renewable energy system. It can non be seen as an isolate development mark as the resources of biomass are limited and other options, el ectricity and H, are strongly connected with the remainder of the energy system. Most current energy systems are dominated by fossil fuels. This has posed many known challenges chiefly caused by the burning of these fossil fuels, such as clime alteration, insecure energy supply every bit good as environmental taint [ 32 ] . Those challenges will go terrible along with the addition of the dodo fuel monetary value and the growing of the energy demand in the universe. As an option, a suited substructure for the execution of renewable energy may function as a long-run sustainable solution. Future energy systems may hold at least three features compared to current dodo fuel dominated energy systems in footings of energy supply, energy transition every bit good as energy demand ( see Fig. 1-2 and Fig. 1-3 ) . Fossil Fuel 1 Power Plant Fossil Fuel 2 CHP OilaˆÂ ¦aˆÂ ¦aˆÂ ¦Heat Boiler Electricity Heat Conveyance Energy supply Energy transition Energy demand Fig. 1. A simplified illustration of a current dodo fuel dominated energy system. Abbreviations used in the figure: CHP, combined heat and power. RE 1 Intermittent Plant RE 2 CHP RheniumaˆÂ ¦aˆÂ ¦aˆÂ ¦Intermittent Heat Electricity Heat Conveyance Energy supply Energy transition Energy transition and demand POLY RE 3aˆÂ ¦aˆÂ ¦aˆÂ ¦Fig. 1. A simplified illustration of a hereafter energy system. Abbreviations used in the figure: RE, renewable energy ; POLY, poly-generation works for bio-transport fuel, heat and electricity coevals ; CHP, combined heat and power. On the energy supply side, large-scale renewable energy beginnings are expected to be utilised as primary energy in future energy systems. Renewable energy beginnings consist of renewable beginnings of electric power, such as air current power, solar power and hydropower, etc. ; renewable beginnings of thermic power, such as geothermal, solar thermal, etc. ; and biomass resources which can be converted into many signifiers including liquid fuels, bio-gas every bit good as solid fuels. Bio-energy can be utilised in assorted energy transition processes to bring forth electricity, to provide heat every bit good as to bring forth fuels for conveyance energy usage [ 3 ] . With regard to energy transition, more efficient transition and storage engineerings will be widely needed in future energy systems in which the energy transition procedure becomes more diversified and complex. One energy demand, such as electricity, can be converted from primary energy by utilizing engineerings for illustration intermittent power workss, CHPs ( in footings of steam turbines, fuel cells, etc. ) and poly-generation workss [ 33 ] . One energy demand can be converted into another such as change overing electricity to heat by utilizing heat pumps and electric boilers, etc. [ 34 ] . One signifier of the energy demand can be converted into other signifiers, such as change overing solid fuels into gas or liquid fuels by the usage of electrolysers or biogas and biofuel workss [ 35 ] . Energy storage engineerings serve as the necessary addendum through which benefits of the efficiency betterment of the transition procedure in the energy system may be reached [ 36,37 ] . On the energy demand side, the function of a concluding energy user may alter due to the execution of alternate engineerings, which respond to the demand of bettering energy efficiency in future energy systems. One illustration could be the conveyance sector which used to be the concluding oil user in the current dodo fuel dominated energy system ; nevertheless, in future energy systems it connects to the remainder of the energy system and likely starts to play functions as both nomadic energy storage and a new power beginning by implementing engineerings of EVs and vehicle-to-grid ( V2G ) [ 38,39 ] . Renewable energy engineerings, more efficient energy transition engineerings and energy economy engineerings are three cardinal elements for the hereafter sustainable energy development. Two major challenges of renewable energy schemes for sustainable energy development have been identified [ 40,41 ] . One challenge is to incorporate a high portion of intermittent renewable energy beginnings into the energy system, particularly the electricity supply. The other is to include the conveyance sector in the schemes. The intermittence of renewable energy gives rise to jobs of run intoing the uninterrupted energy demand, procuring the transmittal grid stabilization every bit good as avoiding extra electricity production, etc. [ 32,35 ] . Flexible engineerings and equal storage are both needed to ease integrating of intermittent renewable energy every bit much as possible in order to extenuate the force per unit area on the biomass use and accordingly cut down the competition for land and H 2O usage between biomass and nutrient supply. The high dependance on oil merchandises and the deficiency of mature options based on renewable energy make the conveyance sector one of the most hard sectors to be included in the renewable energy schemes. The sustainable conveyance development is an of import and necessary portion of implementing a hereafter renewable energy system.

Original Oratory on stereotyping and social stigmas

In love there is creation the creation of power and energies exerted towards our seemingly divergent passions yet in love these passions can create destruction unbounded by anything else ultimately no one can escape we falter almost entirely everyday we take breath what causes us to be so determined to find meaning In things? Eyes. Drugs. Smiles. Love. Sex. Death. What says that anything Is anything or nothing at all? Im so dull at times. I want find meaning In things and I want to be this great, philosophic all around girl. Im not. Majority of what I write or think Is complete bulls.Every so often It comes across as genuine and well thought out but really Its Just stupidity. TFH I think that even to be diagnosed with something would be bullwhip because Im perfectly normal. Elf I asked you all to use some words to describe yourselves what words would you use? Student, Future entrepreneur, black, gay†¦ All these titles but do they really say who you are? More likely than not they wont. And if I asked you to describe your closest friend could you really? In all seriousness no. Why is this? People, all people, are lust a paradox ball of psychological issues and perfection.We try to define ourselves and each other. We want to belong. Not to be cliche © but our goal in life is to make a connection with something. We begin to stereotype. Whether its based on fact or not doesn't matter. And at what cost? While its true that we are at times rightly stereotyped, our views of ourselves can be distorted. As a person, still trying to figure out what I want out of life, its not hard to see that the stigmas, increasing suicide rates, and the difficulty in being successful in education because of stereotyping hinders peoples life's as well their concepts of themselves and others.

A Utilitarian Argument in the Ford Pinto Case Essay

In 1971 Ford Motor Company decided they wanted to create a compact car that could compete with the other Japanese manufactured cars. It rushed from its inception to its actual production. In the end, these cars proved to be one of the most dangerous ever produced because of their extreme flammability in instance of rear impact collision. The decision by Ford to not recall any of its cars, and not fix design flaws, conceal the truth of their mistake and roll the dice future incoming lawsuits, damages and loss of human life is the one that I will dissect. I will show how this action uses the â€Å"greatest happiness and greatest pleasure† form of Utilitarianism and the true moral flaws that it exposes. Many parties were affected is this case including the Ford Motor Company employees, the shareholders, the company owners, and every single consumer or person who not only purchased the vehicles but also drove in them including the ones who were injured, burned or even killed, and not to be forgotten, the rest of the whole world. Actually no one escapes the ripple effect of this decision. Ford Motor Company, led by President Lee Iacocca, discovered that during the sped up engineering and production process it had created the fuel tank vulnerable to fiery rear crashes because of the layout of the car. Ford realized this but made its decision to not recall the cars based of their own company formulated utilitarian cost benefit analysis and fear of negative company effects. Ford Motor Company weighed the risk in terms of how much it would cost the company to pay for damages and loss of any human life, which was put into a numeric dollar value by the National Highway Travel Safety Administration (NHTSA) of $200,000 per life and multiplied it by the number of accidents it estimated would occur from the flaw. Ford Motor Company calculated that the cost of compensation for death, injury and damaged cars was significantly less than the cost of recalling all the vehicles with the rear design flaw. Basically they thought they would save money, keep up  their shareholder price, and have less damage to all involved by not doing anything except â€Å"taking it on the chin† with regards to predicted accidents caused by the accident prone fuel tank. They also assumed that if they made a recall, their share price would plummet and shareholders would lose money, and that possibly employees would lose jobs. Ford Motor company did a really did a neat job of es timating life values and social components cost of property damage, insurance costs, legal fees, employer losses, funeral, assets and value of each human life in society. They even concluded they would need to pay 87 million dollars less by doing no recalls and just paying for these other future damage costs. However there is a dominant if not obvious consideration that carries more importance than just economics and Ford’s revenue. First of all, consider the possible damage to the company’s reputation created by media and public when having multiple accident from the same automobile model. The company could lose big from media and public backlash. Second, in line with utilitarian factors, Ford calculates all the collateral damage in terms of money and nothing else. Money creates pleasure for some, and pain for others. Ford calculates money as a positive value, and that is all. It seems really ideal that when creating a calculus in utilitarian ethics to think in terms of dollars because dollars carry a numeric value anyway! The decision not to recall the cars and let the accidents occur loses utilitarian units of value in terms of obvious life factors. It is also so narrow minded that I would consider it not rational. First, it is focused way too much on numeric dollar value s when considering human injuries, company futures, and life lost. The decision really applies Jeremy Bentham’s idea of more pleasure (money) for the most people is the right thing. But you must consider human life in terms of a quality like John Stuart Mill’s idea for happiness and quality of life, and for those lost and for those who grieve afterwards, for the hate that is created, and the pain and suffering. Second you have to think in terms of the imminent possibility of Ford’s reputation to be ruined beyond foreseeable repair with the unsafe cars. For a non-corporate minute, don’t think in terms of insurance claims, lawsuits paid, and annual profits gained or lost, but for competitors looking at the company as stupid, and the American public devaluing Ford in their own minds when they find out the truth about the cover up. Consider negative ideas forming in the minds of  the American public as they look to the foreign auto makers to seek retribution on Ford by using their own consumer given purchasing power, and hurting the domestic economy by buying foreign cars and labeling Ford Motor Company, a company founded over 70 years prior by Henry Ford from Detroit, as a fraud and never to be trusted again! Anyone in the Ford family could not have been thinking rationally if they made the decision not to recall because they were risking too many important values that did not carry immediate economic value in 1971, but certainly did after 1976 just five years later! Ford Motor company, by their own calculations, saved 87 million by making their decision to not recall cars. This was a seemingly good consequence for Ford Motor Company, only until four people died in 1972 and other incidents happened that created a downward spiral for them. However they should have bore the cost of the recalls as a way of upholding their own company character through honestly admitting their technical mistake, which in the end, has a lot more value. Also sparing lives adds tremendous moral value to a decision that corrects the problem and announces it as it is which is an engineering design flaw that they are aware of. Instead of doing things as they did, Ford Motor Company could have tried to recall all vehicles that were on the market at the time, and spent the extra money and time to correct a mistake that they â€Å"deeply regretted.† The president would not need to emphasize how they rushed their production to compete with another foreign company, but instead insisted that they as an American based company needed to fix the problem for the sake of safety of the American people, by which they held more dearly than their own profitability. By this alternative way, they uphold American Christian values which were at the heart of the inception of the United States values and hold higher moral value any Japanese auto company can hope to have. They could convince the consumer markets, and the media that this decision is why Ford is who they are, and although they may not be as fast as other auto makers, at least they are concerned about doing things the right moral way. This alternate idea produces more good for more people using a utilitarian way of thinking as well. Creating a stable product with quality in mind is a solid business decision and will create profitability for years to come. Selling cars up to current safely regulations to people to benefit their well being and making the country in which they exist in better as well as all those who purchase their vehicles around the world better. Ford Motor Company’s decision uses ideas from one of the utilitarianism founders in Jeremy Bentham. However it is narrow minded because it only considers the aspects of living and society status in terms of money values at the current time. If we lived in a world where money was equally valuable to reputations, emotions, and even life then their decision may be utilitarian but it is still not ethical. The future is what costs them. However that is not the world we live in and a company such as Ford needs to think about the multiple negative outcomes of a decision like the Ford Pinto example. They should have recalled all the Pintos because the good still outweighs the bad in the end. It is a wiser business decision, moral, ethical and it applies utilitarianism. Works Cited DeGeorge, Richard T. Business Ethics 7th Edition. New Jersey Pearson, 2010. Print. Hoffman, W. Michael. â€Å"The Ford Pinto.† Business Ethics: Readings and Cases in Corporate Morality. Ed. W. Michael Hoffman, Robert E. Frederick, and Mark S. Schwartz. New York NY. McGraw-Hill, 2001. Boyce, Daniel â€Å"The Flaw of Utlitarianism: The Ford Pinto Case† Business Ethics IB. 15 April, 2010. Web. 11 April 2014.