Creating the Myth Essay Example | Topics and Well Written Essays - 1000 words

Creating the Myth - Essay Example Creating the Myth â€Å"Myths are common stories at the root of our universal existence.†(Seger 356-364) Meaning that these stories have been told since mankind first began to tell stories. As different as they may be in appearance, we all have a familiarity that could be called comforting. They speak to a part of us. It is something that can connect each and every one of us regardless of age, gender, ethnicity, religion, or geographic location, because it is in some way a part of all people all over the world. It is called â€Å"The Hero’s Journey† It is present in our stories, fairytales, ritual, but it is part of our general psychological development as individuals, as well.(Vogel) â€Å"The Hero’s Journey† follows the central figure of the story. The hero is an archetype that stands as a representation, in most cases, of what is good. (â€Å"Oracle ThinkQuest†) We will then follow the hero through his adventures, quests, trials and tribulations, through love and loss; all in hopes of seeing the hero succeed in the end. Star Wars, in particular, is a perfect example of â€Å"The Hero’s Journey† and the central character of Luke Skywalker is the perfect example of the hero archetype. He is normal. His life is simple. He dreams of more. In meeting his mentor in the desert he finds his guide in starting his quest. His whole world changes, literally in his case as he does, in fact, leave his home planet behind. He meets amazing characters and gains greater power. We see ourselves in the hero. We all want to be that person of average, humble beginnings intended for greater things. All the disappointments and pitfalls of our lives are just road blocks on the way to our destiny. Someday we will all get to blow up the Death Star. The hero archetype can present itself in many ways. Not every hero is automatically an easy hero as Luke Skywalker. â€Å"The Thematic Paradigm† shows that the hero in a story, are people that possess completely opposite traits.(Ray 342-351) Meaning that the character may be a mobster who tenderly sings to his houseplants. Two sides in the same person, light and dark, and little good and a little bad all at once. This makes their behavior not as easy to predict. Ray, also, explains that there is more than one kind of hero. The â€Å"bad, bad, boy† template, which can be seen in the ShowTime series Dexter, follows the story of a main character who happens to be a serial killer. Now Luke Skywalker is an example of the traditional â€Å"good, good boy† representation. (3) Meaning simply, that he is the white knight, just and moral. But, the character of Han Solo, who is essentially a gambling mercenary, is considered the reluctant hero.(3) He is capable of being heroic, but it will take some pushing in the right direction in order for him to overcome his more selfish nature. â€Å"Myths are marketable†¦Ã¢â‚¬  (Seger 356-364) This is clearly true. The majority of, what would be called blockbusters are movies that have made their way into modern culture and have always followed â€Å"The Hero’s Journey†

Corporate Finance Math Problem Example | Topics and Well Written Essays - 2000 words

Corporate Finance - Math Problem Example Liabilities on the other side also increased due to the expansion, while the equity deteriorated little bit in the year 2007 by 0.106 million because of the net loss of the company. Ans-2): Cash flow statement shows that the account receivable head of the company was increased with a rapid pace in the year 2007, which showed that the company was involved in credit sales. Cash flow statement also showed that the company spent $0.711 million to acquire the fixed assets during expansion of their network. The cash flow available to be distributed among the shareholders after the company has made all the investment in working capital and fixed assets to enhance the ongoing operation is called free cash flow (FCF). Ans-4): The assets which are used in the operation of the business like inventory, long term operation assets and plant & Equipment are known as operating current assets. By contrast, the fund which comes from the suppliers and reported as account payable, accrued wages and accrued taxes are referred to as operating current liabilities. Since both the ... o be distributed among the shareholders after the company has made all the investment in working capital and fixed assets to enhance the ongoing operation is called free cash flow (FCF). USES OF FCF: It is used to: Pay interest to debt holders. Pay dividends to shareholders. Repurchase stocks from the shareholders. Repay debt holders, which had been paid partially before. Buy marketable securities or other non-operating assets. Ans-4): The assets which are used in the operation of the business like inventory, long term operation assets and plant & Equipment are known as operating current assets. By contrast, the fund which comes from the suppliers and reported as account payable, accrued wages and accrued taxes are referred to as operating current liabilities. Net Operating Working Capital 2007 $ Operating Current Assets (Cash+Account Receivable inventories) 1926802 Operating Current Liability (Account Payables + Accruals) 608960 Net Operating Working Capital (Operating Current Assets - Operating Current Liabilities) 1317842 Net Operating Working Capital 2006 $ Operating Current Assets (Cash+Account Receivable+ inventories) 1075400 Operating Current Liability (Account Payables + Accruals) 281600 Net Operating Working Capital (Operating Current Assets - Operating Current Liabilities) 793800 Total Net Operating Capital 2007 $ Net Operating Working Capital (NOWC) 1317842 Operating Long Term Assets (OLTA) 939790 Total Net Operating Capital (NOWC - OLTA) 2257632 Total Net Operating Capital 2006 $ Net Operating Working Capital 793800 Operating Long Term Assets 344800 Total Net Operating Capital 1138600 Ans-5) Net Operating Profit After Tax (NOPAT) $ 2007 2006 Earning Before Interest and Taxes (EBIT) (158560) 146600 Tax Rate = 40% 0.4 0.4 NOPAT

Magnesium Ribbon and Hydrochloric Acid

Magnesium Ribbon and Hydrochloric Acid   Group members: Kiara Anderson, Laura Knott, Jackson Baker Chosen factors: magnesium (Mg) is known as a chemical element with the atomic number of 12. Hydrochloric acid (HCL) is a strong, colorless mineral acid used with many purposes. Chosen experiment: The task is to alter and record the different temperatures when magnesium ribbon is places hydrochloric acid. Research questions: How will the magnesium ribbon react to the hydrochloric acid? How quickly will the magnesium ribbon react to the hydrochloric acid at different temperatures? Will it be a slower reaction with the ice bath? Will it have a quicker reaction with a higher temperature? Background research: Magnesium (Mg) is known as a chemical element with the atomic number of 12. The silvery white solid is an abundant element found in the earths crust which was first discovered in 1755. Today magnesium has many uses for example photography, fireworks, bombs and flares. Magnesium isnt just used for entertainment it is also a key nutrient for health. Due to the human body it is important to a normal bone structure, magnesium is essential to disease prevention, low magnesium levels have been linked to some diseases such as osteoporosis, high blood pressure, diabetes, stroke, clogged arteries and heart disease. Hydrochloric acid (HCL) is a strong, colorless mineral acid used with many purposes. This substance is produced in the stomach of the human it has the job to break down proteins. It is located and used in many ways for example it is contain in toilet cleaners and used for clean the toilet. Temperature is a measure of the warmth or coldness of an object or substance with reference to some standard value. The temperature of two systems is the same when the systems are in thermal equilibrium.   (Temperature. Dictionary.com. Dictionary.com, n.d. Web. 12 Feb. 2017.) Temperature can have many chemical reactions on experiments or natural substances. Different temperatures can either increase or decrease the speed of the particles in liquids or gases, causing particles to collect more energy, and to collide and creating chemical reactions when temperature is increased. Aim: To test the differences between different temperatures and how quick the magnesium ribbon reacts to the hydrochloric acid hypothesis: the higher the temperature the quicker or bigger the chemical reaction is when a magnesium ribbon is drop in the beaker of 25ml of hydrochloric acid. Also when the experiment is set in the ice bath, the reaction time will be much slower than the other temperature sets. equipment/materials: 5 x 80ml beaker Hydrochloric acid 15x 25ml = 375ml 15 x magnesium ribbon 3x ice (ice bath) 3x ice cream container 3x heat pad 1x thermometer 3x heat mat Method: Before anything was started, the whole method was reread and memorised so there was an understanding of the experiment. Next the correct PPE was equipped so if there was an error there was some protection, the equipment that was essential to equip was Closed in shoes Apron Safety goggles/classes Gloves Hair net Once the PPE was suited up, all the equipment was checked to make sure there was nothing missing, so the experiment didnt need to be paused just to get more equipment. The experiment was started by first unpacking the equipment and tprepare the hydrochloric acid by putting 25 ml in each beaker, then setting up the heat plate to the right setting to heat the hydrochloric acid to 80 C. once the heat plate hit its aiming temperature the beaker was placed on it till it hit the temperature of 80 C when it hit 80 C exactly, a piece of magnesium was placed in the beaker with the chemical reaction being recorded by both a timer and writing down what happened. The same steps happened with the other temperatures, which were 60 C, 40 C, the room temperature (22 C) and the ice bath (6 C). Results: temperature 1st test 2nd test 3rd test observations Ice bath =6 C 5:03:53 ->8 C 5:10:31 +   5:57:31 ->8 C 5:12:24 ->8 C Room temp 22 C 1:19:32 ->28 C 1:25:62 ->27 C 1:27:78 ->26 C Temperature increases with magnesium 40 C 48:85 sec ->43 C 0.1 molecule 4:45:31 ->46 C 0.1 molecule 3:19:69 60 C Wasnt rapid just frizzing 60 C 45:28 75 C 49:03 76 C 41:44 71 C bubbling 80 C 47:81 82 C 48:65 87 C 49:57 90 C Bubbling Discussion: During this experiment it was just expected in the hypothesis as the temperature went lower the slower the reaction time, that was also the only pattern noticed in the experiment. The experiment was very successful besides at one point in the experiment were the hydrochloric acid strengths were mixed up instead of using 1 molecules we use 0.1 molecule for at least 2 tests. Evaluation: during the experiment, there was only one error which was the molecule strength was mixed up, instead of using the 1 molecule on 2 of the 40 ÃÅ'Ã…  c tests we use 0.1 molecule this could have been avoided if we paid more attention to the equipment we used in the test. Conclusion: this EEI (extended experimental investigation) has discussed the aim of the experiment, the method and the results of the experiment, also the errors of the investigation that will be made sure that the same errors will not be made in future experiments. The main substances that were used in the experiment were hydrochloric acid (HCL) and magnesium ribbon(Mg) when these materials combined there was a chemical reaction, the reaction was that there was bubbling and fizzing when the magnesium dissolved, there was a pattern when the temperatures changed, the molecules in the acid would change speed cause the reaction to be either fast or slow, when the acid was at a high temperature for example 80 C the molecules in the acid were packed together but free to move but they were moving at a high speed but not as fast as gas molecules, this was causing the acid to bubble like boiling water, as the temperature was high this made the magnesium ribbon to dissolve faster. A real-world version of this experiment could be when cooking steak on a barbeque where the higher the temperature the faster the meat will cook.

Macbeth: Time And Evil :: essays research papers

The Shakespearean tragedy of Macbeth is one of the shortest of all his plays. The story of one man's determination to secure his position as king has become a literary classic around the world. Many critics have applied their input on what they believe to be the proper analysis of Macbeth. However Phyllis Rackin's interpretation of the play has become the counter balance to which I place my critique. Rackin's criticism of Macbeth employs both the importance of time and the overwhelming power of evil; these ideas are only two of the many themes displayed in Shakespeare's illustrious tragedy. Rackin analyzed that time was a major factor in Macbeth and all his actions were a "race against time"(108). She also noticed that Shakespeare started his play with a question about time, "When shall we three meet again†¦?"(Act I, scene I). Rackin viewed Macbeth's reign at king as a pause in time, at which moment the sun ceases to rise and darkness engulfs Scotland. At the death of Macbeth and the end of his sovereignty, Macduff pronounces, "time is free"(Act V, scene VIII). The issue of time has been strongly supported by Phyllis Rackin, however I view this issue as an insignificant matter in the story of Macbeth. Time is an issue in all plays and would function the same in any other suspenseful thriller. Along with time, Phyllis Rackin critiqued the use of the compelling manipulation of evil. In Macbeth, the main character becomes enraged with an evil urge to maintain his status as king. Macbeth's cravings begin when he is no longer capable of waiting for the witches' prophesies to come true and murders the king. He continues he rampage with the murders of Banquo and Maduff's intermediate family. This can all be foreseen after Macbeth kills Duncan and cries out that "the deed will not be 'done when 'tis done,' that it will be no 'end-all' but instead a beginning"(113). Unlike Rackin's view on time, I agree with her view on Macbeth's evil entrapment. It is apparent that, throughout the progression of the tragedy, Macbeth transforms from the loyal thane into the murderous king.

KFC and McDonald’s marketing strategy in China Essay

Abstract McDonald’s is the greatest fast food chain in the world, its company sales and operate income was largely exceeded KFC on a global scale, but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy, emphases on finding the similarities and differentiations from â€Å"Seven P Formula† and finally makes a conclusion that localization is more suitable than globalization as the marketing strategy when fast food chain emerged in China’s market. Introduction Localization or Globalization has long been discussed when choosing strategic orientation in international marketplace. These two international marketing philosophies influenced enterprises’ current situation and future development. There are two fast food international companies named McDonald’s and Kentucky Fried Chicken (KFC) who initially adopted different marketing strategies in China that led to differentiation for their future development. McDonald’s first franchise was founded in the United States in 1955, serve people for hamburger, french fries and other type of fast food, while KFC also from the same country, is now one brand of Yum, which first restaurant was founded in 1952 and mainly sells unique taste cooked chicken. From global scope, McDonald’s is exceeding KFC from company sales, operating profit to worldwide system units. McDonald’s company- operated sales were ï ¼â€ž18875 million, operating income was ï ¼â€ž8764 million and it had 35429 systemwide restaurants in 2013(McDonald’s, 2013), while KFC’s company sales were ï ¼â€ž11184 million, operating profit was ï ¼â€ž1798 million and there were 18875 KFC restaurants in 2013(YUM, 2013). However, as these two global fast-food brands emerged in China, the situation has been reversed. McDonald’s annual report uses APMEA (Asia Pacific, Middle East and Africa) as representative of Asian but not show the profit from China while KFC can saw significant progress in China, and it highlighted the progress in new restaurants, recruits and volume growth in annual report. The difference between these  two fast food companies was mainly due to their marketing strategies. That is, localization is more suitable than globalization as the marketing strategy when fast food chain emerged in China’s market. Definition The concept of marketing has long been defined by different people. The easiest one to understand may be a process of planning and executing, from price, products, ideas and services to satisfy customers and organizations objectives (Ferrell et al, 1987). This definition emphases marketing as a process preformed in organization, which has an overview of its practical function. It has mutually beneficial between providers and customers’ exchange, where provider’s goal is to offer products and service to achieve profit and customer’s goal is to purchase products which benefit their daily life. Marketing strategy could be the plan that identifying what is the customers’ requirement and what marketing goals and objectives could be achieved if selling particular goods and services in an available time (Jonathan, 2009). Briefly is the competitive plan that the organization will have. Marketing strategy enables an organization to have an understanding on the envi ronment and achieve its goals and objectives by using its resources that can meet the needs of customs (Douglas et al, 2010). A good marketing strategy would effectively improve company to supervise their value and create consumers’ brand loyalty. Localization is a strategy that advocates enterprises to adapt to local culture. The process often set up their products, services and promotion customized relate to local market. Enterprise should try to integrate into and treat them as an inherent member but not a foreigner to the local culture in the target market, which emphasizes the enterprise must adapt to the environment to gain more space in order to further development (Warren, 2008). KFC is an example that has developed food, drink and service highly sensitized to localization. KFC was the first western fast food chain emerged in China in 1987. In order to succeed, KFC abandoned its U.S. business model and planned to sell core products and services locally. Since it started to now, the company’s strength and competences accumulation has exceeded a major part of fast food companies and successfully posed formidable barriers to competitors in China. Globalization was defined by Edmund as the process of creating links  between individuals and organizations that transcend national boundaries and a re not subject to political interference (Edmund, 2008). Globalization is also a marketing strategy that the organization extended their activities worldwide, it is a main tendency for international companies or company who want to operate in other countries. This tendency was influenced by technical factors such as information and communication technology revolution, and principle of finance and trade, also affected by the movement of people. Globalization will continue be a major tendency in the future because of opportunities, which created huge increases in prosperity, notably in emerging markets, such as China (Martin, 2013). McDonald’s was the example that opened it first restaurant in China in 1990 and adopted globalization strategy initially, but eventually achieved few successes than KFC in China’s market. The similarity and differentiation between KFC and McDonald’s in China’s market KFC opened its first outlet in Beijing in 1987, it was the first western fast food company at that time and now it has 4563 outlets, which can be regarded as the largest restaurant chain in China (YUM, 2013). McDonald’s first restaurant opened in China in 1990, and now it has 2003 outlets all around the China. From the apparent distinction of the outlets, it is necessary to analyses the similarity and differentiation between them. The largest difference was the time these two companies settled in China and implemented their strategies. Franchising is a business format that the franchisor grants a license to franchisee and franchisee then can use it logo, products and goodwill. For example, McDonald’s allow other business man open their chain by using the same name if they have paid initial fee and ongoing management service fee (Colin, C et al, 2012). KFC use collaborative mode l of direct and franchise chain which laid the solid foundation of completive advantages. KFC is earlier than McDonald’s to implement franchising, who established the first franchising restaurant in 1993 and continue implement â€Å"do not start from scratch† mode, which means franchisee do not need to found a location, recruiting and training new employees but apply to join in and take over a mature restaurant. In that situation, franchisees can omit the preparatory work and incorporate themselves to the standard management system as soon as possible. However,  McDonald’s insist on implementing direct chain operate until 2003, while KFC has developed about 40 franchise locations during this period. Thus, McDonald’s was fall behind to KFC at the initial stage, which have deep influence on their future development. Marketing strategy helps make recognition of international opportunity on seven parts: product, price, promotion, place, positioning, packaging, and people. The â€Å"Seven P Formula† was used to evaluate and reevaluate the b usiness activities. As the marketing environment changed so rapidly that it is vital to track and achieve the maximum results by adjust seven P (Brain, 2004). The similarities and differentiation of seven P between two companies also illustrate localization is suitable than globalization. Product â€Å"A product is anything that be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.† (Philip, 2011). A product contains good, service and ideas. Food is a heart concept of the society and services from the fast-food chain would attract consumers and change customers’ attitude. KFC obtained the success of fast food market mainly by selling chicken products. KFC’s products utilized standard production, which selling inexpensive western-style items with local favor. KFC’s menu changed rapidly to follow the changeable market as they followed product life cycle from introduction, growth to maturity and finally decline. Some products offered temporarily while other permanently. For example, since 24th of March in 2014, KFC started to use the new menus, which eliminated seven items, renewed one item and added fourteen items. The totally variety has reached to 66 products. The success of KFC also from its spec ial ingredients, Sanders’ Original Recipe of â€Å"11 herbs and spices† is one of the most famous trade secret in fast food industry (Chartrand, 2001). The mystery ingredients mixed with local ingredients created a large amount of customers. The manager of KFC realizes that the customers in Sichuan, Hunan and Chongqin are preferred chilly while Shanghai customers would complain the dishes are too spicy. So the company adopted the localization strategy in products and finally changed its recipes to suit the region. McDonald’s mainly selling hamburger with beef, which is a typical western food style. Chinese prefer chicken to beef for some reasons. Firstly, may be  the price, according to the latest price of beef and chicken, there is large gap between them, the average price of beef is 66.60RMB (approximately 6.5 pounds) per kilogram while the average price of chicken only in 19.58RMB (approximately 1.8 pounds) per kilogram (data from the government of china price). Secondly, the traditional cultivation industry in China raise more chicken than cattle, as cattle is so heavy that will eat more and its long growth stage means costly when buying. Due to the price of raw materials, company would change their recipes to adapt the regions, which means products localization. By far, McDonald’s menus have seventeen types of burger and four type of rice, others are beverages and dessert. And McDonald’s insist on standardization on products and just had little change on some food, such as start to sell soy milk for breakfast from 2011. From the difference of the menu, it is obviously that KFC has more products and local appetite products than McDonald’s. Compared the products, KFC’s localization strategy is more suitable than McDonald’s globalization strategy in China. Price Price is the customer pays for a product or a service. It is the most important factor of marketing (McCarthy, 1975). Prices would affect company’s marketing decision and organization’s goal and the achievement in sales volume would influences price reversal. So, it is difficult for manager decide which price is the best, especially in a downturn. Because recessions make customers are able to shift another products or service with lower price as alternatives or substitute (Douglas.2010). The price of a product may go up or go down along with time and location. The right choice of pricing strategy will benefit the company’s competitive position. KFC and McDonald’s use multiple pricing strategies in different situation. They mainly choose the price skimming strategy, the process of selling product or a service for a high price initially, then gradually reducing the price in order to access new market segments(Price , 2009) as their pricing strategy in China. The staple food in KFC contains ten units(six of burger, two types of roll and two types of rice ) in the latest menu, hamburgers’ price fluctuated around 14 RMB (approximately 1.3 pounds), while McDonald’s have nine burger as its staple food and the price range from 6 to 16.5 RMB due to  different meat. McDonald’s mainly sell beef burger all around the world, but the high price is not suitable in developing country, therefore, it started sell burger with pork, chicken, duck and fish. KFC and McDonald’s fierce competition sometimes force each other to adjust their price according to the cost and demand. Promotion Promotion is an activity that designed to boost the sales of products and service (Jonathan, 2009). Sales promotion also defined as an activity or martial that acts as an inducement to stimulate consumers to buy the products (Sally et al, 2012). Companies are aimed at stimulating sales through advertising campaign, temporary price reductions and variety types of promotion methods. The brand would be intangible assets and goodwill of a company. The more successful it promote, the more it will creating brand loyalty from customers. KFC restaurant in China has a large logo of ‘KFC’ and the portrait of Colonel which leave deep impression on Chinese. It has changed old logo to a new one, which stress on â€Å"Taste† and present youthful energy, friendlier and more welcoming. The promotions of KFC are varied from advertising in television to Internet, or distributing coupons in public place. Every year, KFC would have new menus to attract customers and provide meal set, such as buy burger with cola together will save money. Sometimes KFC will send gifts as premiums to attract customers, especially children. It also distributes coupons in the street or can download app of KFC, then you can get small discount from the product. McDonald’s logo is a golden arch of M, with a slogan of ‘I’m lovin’ it’. The promotion method of McDonald’s is similar to KFC. Coupons, package and digital marketing all create growth in marketing. Place and Positioning Place is where the products or service actually sold, it includes geographical location which offered products or services and different types of distribution channel (McCarthy, 1975). The product or service positioning has been described as the place occupied in a particular marketing where product is targeted by customer (Wind, 1980). Generally, Fast food chain has two target consumers. One is the people who live in a busy life. Such as employees who spend whole day in front of computers. These people busy at their working and had no time preparing food. Fast food gives them the chance to eat in a very short time. The other is the consumer who does not like cooking such as young people. KFC and McDonald’s give them the chance to try new. Target on these consumers, these two companies has their special outlets placement strategy. In order to satisfy consumers who have a busy lifestyle, they open their outlets in cities, in which has a higher population density and well-developed transport system. And to those who want to try new and unwilling to cook by themselves, the restaurant always placed close to schools, universities, city centre and commercial areas that young people study at and prefer to go. It has published in McDonald’s official website for the restaurant development. â€Å"McDonald’s looks for the best locations within the marketplace to provide our customers with convenience. We build quality restaurants in neighborhoods as well as airports, malls, tollways, and colleges at a value to our customers.†(from McDonald’s official website), while KFC provides customers with the most convenient, desirable and accessible restaurant locations across the country, such as the outlets in the city centre of Beijing and Shanghai, where has shopping mall or commercial street. People go shopping in those place prefer to find a comfortable place to have a rest, drink a cup of tea or coffee and eat some food. KFC and McDonald’s success in choosi ng location set a good example for other fast food restaurants. Packaging Packaging is a part of marketing process and link to brand identity. The impact on the image of product ultimately derived from customer’s perception of satisfaction. Package is a vital part of a product that making it more versatile, safer and easier to use (Sally et al, 2012). The customer would evaluate the product or service from the first moment of seeing. And package characteristics help sharp buyers’ impression during use. Then their attitude would influence their purchase decisions. KFC’s package adopted world class packaging with new logo which has character of KFC and the portrait of Colonel in the middle of front page. And the design is flexible to local market. McDonald’s package use more colorful package with creative idea. And also has the logo ‘M’ in every package. These two companies both  adopt family packaging, an approach in which all of company’s package are similar or include one major element of the design (Sally et al, 2012), as their approach to promote. Both of their package had live a deep impression on Chinese. People All the people directly or indirectly involved in the service or production will concern in market when making marketing strategy. Customers, employees and other people are inseparable when production and consumption happened. It is essential to pay attention to those people (Booms et al. 1981). KFC in China targets on the concepts of family and group. The customers range from children to the elders. Before 2004, McDonald’s insists on families centered on children, at the same time, attracted young person and young parents. After the year of 2004, the target market has been young people whose age between 4 and 30. McDonald’s advocates the passion and enthusiasm in younger while KFC emphasis on the harmony between family members, in China, this particular marketing where the concepts of family was strengthen, KFC therefore occupied advantages. Through the comparisons of KFC and McDonald’s from seven aspects in marketing strategy, it can have a clear judgment between them. The reason why China has become the place that KFC exceed McDonald’s initially because the policy makers think highly of this particular market and understand the cross cultural management, the appropriate survey helps avoid mistake. Conclusion In conclusion, KFC and McDonald’s adopted different strategies for their development in China. The gross or net profit from their annual report shows that they both have success on operating and developing, but the content emphases on China’s market have apparent difference as their initially adopted localization and standardization (globalization) in advent of China. It means the localization strategy of KFC adopted in China market is more suitable than globalization strategy. The great achievement of KFC in China is not an accident while McDonalds’ backward does not mean their strategy is not good. KFC’s success is largely because it realizes the distinctiveness of the Chinese market and emphasis on the local environment and local customers. References: Booms, B. & Bitner, M. J. (1981). Marketing Strategies and Organizational Structures for Service Firms. Marketing of Services, James H. Donnelly and William R. George, eds. Chicago: American Marketing Association, 47-51. Brain, T. (2004). The 7 Ps of Marketing. Million Dollar Habits: Proven Power Practices to Double and Triple Your Income. p133-140 Charles, D.(2011). A Dictionary of Marketing (3rd ed). Oxford: Oxford University Press. Wansink, B. (1996). Can package size accelerate usage volume?. Journal of Marketing 60(3):1-14 Chartrand, S. (2001). Patents; Many companies will forgo patents in an effort to safeguard their trade secrets. New York Times. Retrieved August 16, 2014. Colin, C & Jonathan, S. (2012). Listening course book. Reading: Garnet.p77-79 Douglas, W., &John, F., &Essam, I. (2010).Strategic Marketing Creating Competitive Advantage. Oxford: Oxford University Press. 7 Edmund, H. and Mike, N. (2008) A Dictionary of Human Resource Management (2nd. ed.).Oxford: Oxford University Press. Ferrell, O.C. and Lucas, G.H. (1987), An evaluation of progress in the development of a definition of marketing, Journal of the Academy of Marketing Science, 15(3), 12-23. Graham, H., &Nigel, F., &Brigitte, N.(2012). MARKETING STRATEGY & COMPETITIVE POSITIONG. Edinburgh:Financial Times. 6-7 Jonathan. L (2009). A Dictionary of Business and Management (5 ed.). Published by Oxford University Press. Edited by Jonathan Law. Kotler, P.C., Armstrong, G., Saunders, J.A. and Wong, V. (1996), principles of Marketing: The European Edition, Hemel Hempstead: Prentice Hall. McCarthy, E. (1975). Basic Marketing: A Managerial Approach (5th edition). Richard D. Irwin, Inc. McDonald’s.(2013).2013 Annual Report. Retried August 16, 2014, from http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/McDs2013AnnualReport.pdf Martin, M. (2013). Globalisation. FT.com. The Financial Times Limited Philip,K.,& Kevin,L.(2011). Marketing Management. 14th Ed. Prentice Hall Price Skimming.(2009). In Key concepts in marketing. Retrieved from http://search.credoreference.com.idpproxy.reading.ac.uk/content/entry/sageukmark/price_skimming/0 Sally,D.,&Lyndon,S.,&William,M.,&O.C.Ferrel(2012).Marketing:Concepts& Strategies(6th ed). China: RR Donnelly. Warren, L(2008). KFC in China: Secret Recipe for Success. Wiley. Wind, Y. (1980). Going to market: new twist for some old tricks.Wharton Magazine, 4 YUM. (2013). YUM! FINANCIAL DATA RESTAURANT COUNTS. Retrieved August 16, 2014, from http://www.yum.com/investors/restcounts.asp

History: Indentured Servant and New England Colonies

Wessell Webling like many who wanted to leave England in search of the better promised life in the colonies could not afford the oversea voyage. In exchange for the cost of the trip Webling became the indentured servant to Edward Bennett. Webling was to provide 3 years of servitude, and Bennett was to provide him with ample and substantial food and drink, proper shelter and good clothes to wear. During Webling's period of indenture he among many helped in the expanding of the English settlement, clearing new land for landowners. Through this time Webling was taught many valuable skills to prepare him for his life as a landowner after his term was completed. When three years was up, Bennett was to provide Webling with 50 acres of land in the Virginia colonies and all the necessary clothes needed. For this, Webling was to pay Bennett 50 shillings a year thereafter. In the Virginia colonies there was a lot of land to be colonized but not enough people to do so. The plan was to have the wealthier colonists provide the funds for the trip, and in return the person would be indentured for a period of 3 to 7 years. During their serve periods they were taught how to become successful landowners. When their terms were complete they were given all the tools and thing they needed to provide for themselves and their families and to do the same for the next person. Landowners gave their indentured servants such generous rewards because they knew that population growth was essential and migration was the best way to accomplish this goal. The author used this source to explain the differences between the Chesapeake region and the New England colonies. He showed that when people migrated to the New World in family units mostly settled in the New England colonies and the Chesapeake colonies were young indenture servants who had to work to pay back to cost of the passage. He also used the source to illustrate the reason the population growth was declining in the Chesapeake colonies, people were too old after their terms of indenture to start families. The Author is correct in how he uses the source as a personal first hand account of the type contracts that were used to ensure that the people who migrated fulfilled their full terms of indenture and after they did so they would receive the tools the needed to become successful farmers. It was a good example of how the two colonies were vastly different because of the lack of a family structure in the Chesapeake colonies. Wessell Webling: His Indenture (1622) Alycia M. Haynes History 231-08 Professor Tate 19 February 2009

Lewis Carroll In Wonderland Essays - Alice In Wonderland

Lewis Carroll In Wonderland Essays - Alice In Wonderland Lewis Carroll in Wonderland I.Through the writings of Lewis Carroll in the story Alice in Wonderland the difference between fantasy and reality can be seenthrough the eyes of a child. The stories created by Carroll are a combination of make believe stories made to entertain children he talked to on an almost daily basis. Seen as odd by adults in society Carroll better associated himself with children because of his stammering disability when speaking. A. Charles Lutwidge Dodgson B. Alice in Wonderland C. Impressions II.Charles Lutwidge Dodgeson A. Talents B. Pseudonym of Dodgson 1. Inspiration of Alice III.Alice in Wonderland A. Fantasy vs. Reality 1. Interpretation of Alice a. Growning-up b. Alice's feelings 2. True Fantasy B. Imagery IV.Impressions A. Impact on society 1. Interest of society 2. Ability to learn more Jennifer Stark Mr. Desormier English 12 Honors March 23, 1998 Lewis Carroll In Wonderland Through the writing of Lewis Carroll in the story Alice in Wonderland the difference between fantasy and reality can be seen through the eyes of a child. The stories created by Carroll are a combination of make believe stories made to entertain children he talked to on an almost daily basis. Seen as odd by adults in society Carroll better associated himself with children because of his stammering disability when speaking. Carroll the man of many talents was born Charles Lutwidge Dodgson on January 27, 1832. Out of a family of eleven children Dodgson was the oldest son and third child. As a child he was very academic and had many interest which he pursued after becoming a deacon in the Church of England. His many accomplishments include Mathematician, English logician, photographer, and novelist ("Carroll, Lewis"). From the imagination of Lewis Carroll came Alice in Wonderland and many books like it created for children. These books have been compared and interpreted by adults around the world to get a better understanding of who Carroll was as a person. For ages children have enjoyed reading about Alice and her adventure but that story is not the only thing accredited to Carroll. Carroll the man of many talents was born Charles Lutwidge Dodgson on January 27, 1832. Out of a family of eleven children Dodgson was the oldest son and third child. As a child he was very academic and had many interest which he pursued after becoming a deacon in the Church of England. His many accomplishments include mathematician, english logician, photographer, and novelist (Cohen 52-3). Later in life while writing humorous works he used the pseudonym Lewis Carroll. Dodgson arrived at this pen name by taking his own name Charles Lutwidge, and translating it into Latin as Carolus Ludovicus, then reversing and retranslating them in to English. The pen name he used only for nonacadmemic works. He then in turn used his real name when writing books on mathematics such as Euclid and His Modern Rivals (1879) which is one of historical interest ("Carroll, Lewis"). Carroll's inspiration to write Alice in Wonderland came from his entertaining of the Liddell children. Under the supervision of the governess, Carroll read stories to entertain them on their visits to his college room, where he taught mathematics. The children's father was dean of Christ Church College where Carroll taught (Hudson 264). Alice Liddell the oldest of the children was the one who begged Carroll to write the Alice Adventure's out, he did so and gave it to her. When handing the finished product to Alice he never gave any thought about hearing about it again. In weeks to come Henry Kingsley the novelist picked up the story while sitting in the drawing room of the Liddell house. When Kingsley finished reading about Alice and her Adventurers he urged Mrs. Liddell to persuade the author to publish it. Carroll impressed by Kingsley's suggestion consulted his friend George MacDonald. MacDonald read it to his children, in which they thoroughly enjoyed it and wished for "60,000 vo lumes of it." Carroll then revised it and published it in 1865 ("Carroll, Lewis"). It was all very well to say 'DRINK ME,' but the wise little Alice was not going to do that in a hurry. 'No, I'll look first,' she said 'and see whether it's marked "poison" or not'; for she had read several nice little histories about children who had got burnt, and eaten up by wild beasts and other unpleasant things, all